HubSpot Marketing Executive

Main Duties and Responsibilities

• Creation and optimisation of customer nurture journeys from lead capture through to application across B2C and B2B campaigns
• Maintenance of HubSpot marketing templates (forms, emails, landing pages) ensuring compliance with best practice and data protection
• Creation and optimisation of automated workflows to improve platform efficiency
• Creation, maintenance and optimisation of HubSpot reports and dashboards to help stakeholders track KPIs
• Share responsibility for creating and maintaining thorough training documentation to expand our HubSpot Knowledge Hub and support stakeholders in their use of the platform
• Support stakeholders with A/B testing and optimisation across emails and landing pages
• Support the HubSpot Team in planning and executing key projects and team objectives
• Serve as another point of contact and knowledge for the HubSpot platform
• Work within HubSpot to ensure data hygiene and GDPR compliance through data management and audience segmentation.
• Actively seeking ways to improve and expand HubSpot usage
• Establish productive, professional relationships with a wide range of key stakeholders
• Perform any other duties commensurate with the role as reasonably required from time to time

Person Specifications

• Eligibility to live and work in UK
• Undergo an Enhanced DBS disclosure check or overseas equivalent.

• Undergraduate degree (Desirable)
• HubSpot Certification (Desirable)

• Significant experience in marketing automation/CRM
• HubSpot experience, specifically with building workflows
• Experience with Operations Hub and data cleaning
• Experience of email marketing including A/B testing and audience segmentation
• Experience with HubSpot landing pages
• Experience of working with Microsoft 365 including; Microsoft Word, Excel, PowerPoint, Outlook, Teams and OneDrive
• Analytical skills with the ability to use data to inform decisions and measure impact ·    Understanding of GDPR and data hygiene
• HTML coding (Desirable)
• JavaScript knowledge (Desirable)
• PowerBI experience (Desirable)
• Advanced Excel user (Desirable)
• API/Integration experience (Desirable)

• Excellent verbal and written communication skills
• Excellent interpersonal skills with the ability to engage with a diverse range of stakeholders
• Excellent time and project management skills with the ability to juggle a range of competing demands
• Ability to work independently and proactively
• Critical thinker with excellent problem-solving skills
• Excellent attention to detail
• Ability to analyse data, provide reports and to propose corrective action

• Adopts a collaborative approach to working
• Flexible and responds positively to new challenges, always seeking solutions
• Committed to producing a high standard of work
•  Strong cultural awareness and knowledge
• Empathetic and able to deal with people from a range of nationalities and cultures  

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