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Impact Marketing Team Leader

inDrive
KazakhstanHybrid1mo ago
Employment
Full-time

About the role

Key Responsibilities

  • Bridge to Initiatives: Act as the primary bridge between Initiative Leads (Aurora, Alternativa, inVision U, etc.) and the Initiative Marketing Team.
  • Briefs: Extract subject-matter insights from initiatives and translate them into crystal-clear, actionable creative briefs.
  • Lead 360-degree campaign planning: Ensure every initiative has a living 6–12 month multi-channel communications plan. Orchestrate how a single brief comes to life across the entire distribution ecosystem (digital performance, organic social, PR, physical activations, and the inDrive Ad Network).
  • Directly manage and balance the workload of the team.
  • Own quarterly scoping and prioritization (rack-and-stack) to protect team bandwidth and ensure SLA delivery.
  • Ensure clear separation between creative direction and production traffic; enable smooth trafficking of design work to the Art Director and creative team without bottlenecks.
  • Act as the central point for KPI tracking, reporting, and budget transparency across all impact projects.
  • Systematize marketing processes (including JIRA adoption, AI-native workflows, and playbook creation).
  • Oversee performance metrics across the Distribution tier (paid media, Ad Network pipeline, localization).

Qualifications

  • 8+ years of experience in marketing operations, studio management, or senior account strategy. 
  • 360° Campaign Planning & Strategy: Proven ability to design and orchestrate full-funnel, multi-channel marketing plans from initial brief to final execution. Ability to integrate channels into a cohesive campaign ecosystem. 
  • Operational Excellence: Proven track record of bringing order to chaos by building processes, managing budgets, and overseeing complex project pipelines (JIRA mastery is a plus). 
  • Diplomatic Stakeholder Management: Ability to influence without authority across dotted lines, including managing relationships with initiative-embedded marketing teams. 
  • Performance Fluency: Deep understanding of above- and below-the-line marketing metrics and scalable distribution. 

Why join us

  • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
  • Develop your professional skills with access to mentoring, career consulting, and learning programs.
  • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
  • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
  • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
  • Improve your language skills through co-financed courses and internal speaking clubs.

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