Influencer Excellence Manager

POSITION SNAPSHOT

Location: Bangkok
Company: Nestlé
Department: Comm & Marketing Services
Full-time
Minimum 5 years experience' in social media or digital role, especially in recruiting and management of influencers

A DAY IN THE LIFE…

Recruit and Amplify Influencer Base Directly and via Influencer & Creator Agencies for Brands

• Research, Identify and build relationships with micro, mid-tier, macro and mega- influencers, industry/tribe thought leaders and agencies that are appropriate to the relevant cohorts and target audiences and consumers

• Rollout and adapt Nestle's influencer marketing guidance and principles to the brand builders with clear strategy to execution framework.

• Govern and monitor adherence of influencer marketing strategies in qualified campaigns throughout multiple channels

• Create testing influencer and creator test and scale pipeline in order to refresh or establish new creative approaches to influencer campaigns with the core focus of reaching your goals (KPI)

 

Develop Engaging Content Strategy

• Define platform-fit and brand-fit content ideas aligning the message with the Brands tone of voice and culture. And train brand building community on how to execute and scale in their marketing campaigns

• Focus on educating brand audience about products + ingredients, the brand and the benefits of the products (if regulatory possible)

• Create a hype around the brand in line with the promotional strategies aligned with the Nestle Media and Creative Principles at a brand level

 

Create an engaging community and long-term strategy

• Research relevant industry experts as well as analyze competitors, target audience (demographics, tribes etc.) and users (Market research). Stay informed about emerging trends, tools, influencers & competition

• Engage and build network with other Nestle markets to learn best in class campaigns + ideas

• Assist Brand Managers in embedding influencer strategy, content strategy, and social media in ICP plan - aligned to overall marketing plans and brand direction. Stay well informed on latest topics of interest among the target Thailand audiences and adjacent areas

 

Plan and execute flawlessly, and optimisation of campaigns

• Track & report KPIs (through Influencers & Social Media dashboard)

• Best in class / Optimisation mindset to deliver against targets

• Manage content, posts and influencers as per Nestle guidelines, policies and procedures

 

ARE YOU A FIT?

• Bachelor's degree in a related field

• 5+ years experience' in social media / digital role –experience in recruiting and management of influencers will be advantageous

• Outstanding project management skills

• In depth knowledge and skills of social media marketing industry, platforms and channels

• Excellent interpersonal and relationship building-skills

• Data-driven and result oriented mindset

• Creativity and innovation

• Outstanding verbal and written communication skills in English and Thai

• Networking Attitude

• Focus on brands strengths and opportunities (SWOT analysis)