Senior Influencer Marketing Associate

<p><strong>Job Title:</strong> Senior Influencer Marketing Associate<br><strong>Location:</strong> New York, NY (Hybrid)<br><strong>Reports to:</strong> Director of Influencer&nbsp;<br><strong>Compensation:</strong> $64,000 - $74,000</p> <p><strong>About the Role</strong></p> <p>As the Senior Influencer Marketing Associate at Bubble, you will own the day-to-day execution and organization of our influencer program across both organic relationships and paid partnerships. Working closely as a strategic partner and right hand to the Influencer Marketing Manager, you’ll help ensure influencer initiatives run efficiently across seeding, campaigns, launches, and events while maintaining strong creator relationships.</p> <p>This role requires a well-rounded understanding of how best-in-class influencer programs operate - from organic relationship building to paid partnership execution - and the ability to independently manage workflows while guiding junior team members and coordinators. While this role does not include direct people management, you will act as a day-to-day resource and leader when the manager is unavailable.</p> <p><strong>Duties and Responsibilities:</strong></p> <p>Your initial responsibilities include, but are not limited to:</p> <p>Job Duties and Responsibilities:</p> <p>65% — Influencer Program Execution &amp; Relationship Support</p> <ul> <li>Own and manage day-to-day influencer marketing operations, including outreach strategy, gifting, campaign execution, briefing, contract coordination, content tracking, and communication across both organic and paid initiatives.&nbsp;</li> <li>Serve as a primary point of contact for a segment of influencer partners and agencies, maintaining strong, timely, and professional relationships.</li> <li>Drive ongoing partnership health by ensuring consistent follow-ups, proactive communication, and long-term relationship development.</li> <li>Oversee influencer tracking sheets, campaign documentation, and workflow organization to ensure accuracy and efficiency across the program</li> <li>Identify opportunities to improve internal processes, timelines, and operational efficiencies across influencer programs.</li> <li>Manage the influencer program calendar across organic and paid workstreams, aligning timelines with cross-functional partners and ensuring the team is resourced and prepared for upcoming moments.</li> <li>Guide and support coordinators and junior team members with daily execution, troubleshooting, and prioritization as needed.</li> </ul> <p>25% — Reporting, Tools, &amp; Research Support</p> <ul> <li>Pull and interpret weekly and monthly performance metrics, highlighting trends, opportunities, and recommendations.</li> <li>Deliver regular reporting — weekly, monthly, and ad hoc — on reach, engagement, content output, and ROI.</li> <li>&nbsp;Ensure CreatorIQ dashboards are consistently updated and leveraged for campaign performance analysis and team visibility.</li> <li>Utilize CreatorIQ to monitor content performance, manage campaigns, analyze creator data, and provide actionable insights</li> <li>Conduct ongoing market research and competitive analysis to identify emerging creators, platform trends, and partnership opportunities.</li> <li>Provide recommendations that help refine creator selection, program strategy, and campaign effectiveness.</li> </ul> <p>10% — Cross-Functional &amp; Campaign Support</p> <ul> <li>Partner with internal teams (Social, PR, Brand Marketing, Creative) to help align influencer deliverables with larger campaign moments.</li> <li>Lead the development of influencer campaign plans, including creator selection, brief creation, and execution strategy, proactively pitching concepts and recommendations to the Influencer Marketing Manager for refinement and alignment.&nbsp;</li> <li>Act as the operational lead on influencer activations, executing against the strategic vision set by leadership while managing timelines, logistics, and team coordination to bring programs to life</li> <li>Ensure campaign timelines remain on track and proactively flag risks or blockers.</li> </ul> <p><strong>Day-to-day Responsibilities:</strong></p> <ul> <li>Oversee new outreach strategy and ensure consistent pipeline growth across priority creator segments.</li> <li>Maintain high organizational standards across trackers, communication logs, contracts, and campaign documentation.</li> <li>Ensure timely and thoughtful follow-ups with creators, including post-campaign relationship management.</li> <li>Monitor program health and proactively address gaps in outreach, engagement, or execution.</li> <li>Leverage CreatorIQ daily to monitor performance, identify emerging creator opportunities, and surface actionable insights that inform outreach strategy and relationship development.&nbsp;</li> <li>Oversee both organic seeding initiatives and paid partnership execution from start to finish.</li> <li>Provide regular status updates to the Influencer Marketing Manager, flagging blockers within 24 hours.</li> <li>Act as a go-to resource for coordinators when questions arise regarding workflow or priorities.</li> <li>Maintain and evolve the influencer program calendar, proactively flagging conflicts, capacity constraints, and shifting priorities.</li> </ul> <p><strong>Weekly Tasks:</strong></p> <ul> <li>Competitor analysis: Regularly review top-performing influencer partners for competitor brands in CreatorIQ and make sure we’ve connected with any relevant creators they’re working with, noting as such on the trackers.</li> <li>Provide recommendations to improve program effectiveness.</li> <li>Review creator pipeline and partnership status across campaigns.</li> <li>Surface new creator opportunities aligned with brand strategy.</li> <li>Provide performance insights and recommendations based on campaign results.</li> <li>Help prepare for upcoming launches and partnership activations.</li> <li>Ensure all active influencer initiatives are progressing according to timeline.</li> </ul> <p><strong>As Needed / Monthly Tasks:</strong></p> <ul> <li>Support execution and optimization of paid partnerships, including communication, contracting, asset collection, and timeline management.</li> <li>Join cross-functional planning meetings to ensure influencer alignment with broader marketing initiatives.</li> <li>Assist with post-campaign recaps and performance storytelling.</li> <li>Oversee planning and coordination of PR mailers, send-outs, and creator event participation.</li> </ul> <p><strong>Qualifications:</strong></p> <ul> <li>3 years of experience in Influencer marketing or creator partnerships</li> <li>Strong working knowledge of both organic influencer relationship management and paid partnership execution</li> <li>Experience independently managing multiple campaigns or creator workstreams simultaneously</li> <li>Proficiency with influencer marketing platforms (ex: CreatorIQ) and performance reporting</li> <li>Highly organized with strong communication and project management skills</li> <li>Ability to guide junior team members without formal people management responsibility</li> <li>Passion for the beauty, skincare, and creator landscape&nbsp;</li> </ul>