Influencer Marketing Manager

<h2>We are looking for an experienced and highly driven Influencer Marketing Manager to lead our Influencer and Social Media Marketing function. This role is primarily focused on end-to-end influencer operations, campaign execution, and team leadership within a fast-paced, high-volume environment. You will play a critical role in driving influencer-led growth, ensuring operational excellence, and building scalable processes to support brand and marketing objectives.</h2> <h2><strong>What You'll Do</strong></h2> <ol> <li>Influencer Marketing Strategy &amp; Execution</li> </ol> <ul> <li>Lead the planning, execution, and optimisation of influencer marketing campaigns across multiple platforms (TikTok, Instagram, etc.)</li> <li>Work closely with the Strategy team to translate campaign objectives into effective influencer execution plans and recommendations</li> <li>Manage the full campaign lifecycle from briefing, influencer sourcing, negotiation, content coordination, execution, to post-campaign reporting</li> <li>Coordinate with cross-functional stakeholders to ensure smooth delivery and alignment with campaign requirements</li> <li>Monitor campaign performance and execution quality to ensure campaigns are delivered on time, within budget, and achieve agreed KPIs</li> </ul> <ol> <li>Team Leadership &amp; Management</li> </ol> <ul> <li>Oversee and lead both the Influencer Marketing team and Social Media Marketing team</li> <li>Provide clear direction, workload prioritisation, and performance guidance to ensure high productivity and output quality</li> <li>Coach and develop team members to strengthen influencer operations capability, negotiation skills, and campaign execution efficiency</li> <li>Foster a fast-paced, accountable, and solution-oriented team culture</li> </ul> <ol> <li>Influencer &amp; KOL Operations</li> </ol> <ul> <li>Build and maintain strong relationships with influencers, KOLs, and talent agencies</li> <li>Manage influencer selection, vetting, contracting, pricing negotiation, and relationship management</li> <li>Ensure smooth day-to-day operational coordination between influencers, internal teams, and clients/brand stakeholders</li> <li>Handle campaign escalations, performance issues, and influencer disputes when required</li> </ul> <ol> <li>Performance Tracking &amp; Reporting</li> </ol> <ul> <li>Track, analyse, and report campaign performance using key metrics (engagement rate, reach, conversion where applicable)</li> <li>Provide actionable insights and optimisation recommendations for future campaigns</li> <li>Maintain data-driven approach to improve ROI and influencer selection strategy</li> </ul> <ol> <li>Process Improvement &amp; Scalability</li> </ol> <ul> <li>Continuously improve influencer operations workflow, tools, and SOPs to support scaling</li> <li>Implement best practices commonly used in KOL/agency environments to improve efficiency and turnaround time<br><br></li> </ul> <h2><strong>Who You Are</strong></h2> <ul> <li>Bachelor’s Degree in Marketing, Business, Mass Communication or related fields.</li> <li>Minimum 4–6 years of experience in Influencer Marketing / KOL Operations</li> <li>Strong preference for candidates from KOL agencies, influencer agencies, or fast-paced digital marketing agencies</li> <li>Proven experience managing end-to-end influencer campaigns and large-scale influencer operations</li> <li>Prior experience in team leadership or managing a small-to-mid size marketing team is a plus.</li> <li>Strong understanding of influencer ecosystem in Malaysia (TikTok, Instagram, YouTube creators, local KOL landscape)</li> <li>Excellent negotiation, communication, and stakeholder management skills</li> <li>Comfortable working in a fast-paced, high-volume, deadline-driven environment</li> <li>Strong analytical mindset with ability to interpret campaign performance data</li> </ul> <h2><strong><br>Why You'll Love It</strong></h2> <ul> <li><span style="color: rgb(35, 111, 161);">A<span style="color: rgb(53, 152, 219);">d</span></span><span style="color: rgb(0, 0, 0);"><span style="color: rgb(132, 63, 161);">v</span><span style="color: rgb(185, 106, 217);">a</span><span style="color: rgb(186, 55, 42);">n</span><span style="color: rgb(224, 62, 45);">c</span><span style="color: rgb(230, 126, 35);">e</span><span style="color: rgb(241, 196, 15);">d</span> <span style="color: rgb(22, 145, 121);">A</span></span><span style="color: rgb(45, 194, 107);">I</span> tools for all positions</li> <li>Competitive Salary</li> <li>Performance Review (2 times per year)</li> <li>Annual Performance Bonus</li> <li>Annual Paid Leave</li> <li>Marriage, Compassionate, and Parental Leaves&nbsp;</li> <li>Health Insurance</li> <li>Social Security</li> <li>Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)</li> </ul>