Influencer Marketing Manager

The Characteristics

• Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
• Analytical: Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
• Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your colleagues as much as you do your CEO.
• Curious: You’re eager to learn new concepts and master new skills. There’s no useless tool in your arsenal.
• Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture. 
• Enthusiastic: You exhibit a contagious passion for creator partnerships. 
• Innovative: You develop new approaches to complex problems. 
• Perfectionist: You persist until the smallest detail has been optimized. Giving less than 100% is not an option. 
• Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
• Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight. 

The Responsibilities and Qualifications

• Own dbrand’s influencer marketing strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
• Plan and execute influencer and affiliate marketing campaigns aligned with overall business objectives.
• Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps.
• Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
• Facilitate contract negotiation and payment with assistance from other internal stakeholders.
• Work with our Creative and Marketing teams to manage Whitelisting, Meta Partnership Ads, and TikTok Spark Ads to boost content and maximize ROI.
• Run dbrand’s micro-influencer program, ensuring a consistent stream of content to use for paid social testing.
• Build a creator framework that connects DTC and retail expansion efforts.
• Operate dbrand’s PR and Affiliate programs, getting creative on partner compensation and cost controls.
• Mentor and develop prospective junior team members.
• Manage external creative agency relationships as required.

• 3-5 years of digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy.
• Proven expertise with influencer and affiliate platforms (e.g. Superfiliate, Grin, CreatorIQ, etc).
• Complete commitment to living and breathing influencer culture.
• Successful track record of planning and executing influencer marketing strategy for multi-million dollar paid digital marketing campaigns.
• Excellent project management skills, able to track and stay on top of competing priorities and projects.
• Exceptional relationship management and people skills.
• Impeccable written and verbal communication - you’re a strong, confident, and exacting communicator.
• An exacting eye for modern design and  a e s t h e t i c s.
• Ability to identify and implement process improvements using a data-driven approach.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
• Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.

The Moment of Truth