Influencer Marketing Manager

Influencer Strategy

• Develop and execute the company’s influencer marketing strategy aligned with growth and brand objectives.
• Identify key creator segments and communities relevant to the target audience.
• Define campaign goals, messaging frameworks, and creator selection criteria.

Creator Partnerships

• Design a clear workflow for influencer outreach, from initial prospecting to candidate conversion, implementing management tools to build message sequences and automate follow-ups.
• Source, evaluate, and recruit influencers across platforms such as TikTok, Instagram, YouTube, and emerging channels.
• Build long-term partnerships with creators who authentically resonate with the brand.
• Negotiate contracts, compensation structures, and deliverables.

Campaign Execution

• Manage end-to-end influencer campaigns including: creative briefing, content approvals, posting timelines, campaign launches.
• Ensure creators deliver content aligned with brand guidelines and campaign objectives.

Performance & Analytics

• Track and analyze campaign performance using metrics such as: reach and engagement, customer acquisition, CAC and ROI.
• Develop reporting frameworks to evaluate influencer performance and optimize future campaigns.

Program Optimization

• Experiment with different creator tiers (micro, mid-tier, macro).
• Test different formats such as native storytelling, product demonstrations, and community-driven content.
• Identify opportunities to scale top-performing creators into longer-term ambassador programs.

Cross-Functional Collaboration

• Partner with Growth teams to align influencer campaigns with acquisition goals.
• Work with Brand and Creative teams to ensure consistent storytelling.
• Coordinate with Legal and Finance for contracts, compliance, and payments

Required

• 4+ years of experience in influencer marketing, creator partnerships, or social media marketing.
• Proven track record managing influencer campaigns with measurable performance outcomes.
• Strong understanding of creator ecosystems across TikTok, Instagram, and YouTube.
• Experience negotiating influencer partnerships and managing campaign budgets.
• Analytical mindset with experience using performance metrics to guide decisions.

Preferred

• Experience working in consumer technology, fintech, or high-growth startups.
• Familiarity with affiliate tracking, creator attribution, or influencer platforms.
• Experience working with agencies or managing large creator programs.

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans 
• Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
• Continuous learning opportunities 
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment