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Influencer Marketing Manager
OLIVER Agency - APAC
Mumbai1w ago
About the role
<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span> </p></div><p><strong><span data-contrast="auto">Role: </span></strong><span data-ccp-props="{"134233279":true}">Influencer Marketing Manager</span></p>
<p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{"134233279":true,"335559739":240}"> Mumbai, India </span></p>
<p><span data-ccp-props="{"335559739":240}"> </span></p>
<p><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"335559739":240}"> </span></p>
<p><span data-contrast="auto">We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><span data-contrast="auto">As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><span data-contrast="auto">One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools, such as Google Analytics. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><span data-ccp-props="{"335559739":240}"> </span></p>
<p><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{"335559739":240}"> </span></p>
<ul>
<li><span data-contrast="none">Develop and execute influencer marketing strategies and creative campaigns</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Identify and build relationships with prominent influencers and thought leaders </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Attend relevant events for networking and business purposes</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Develop content ideas and write and curate content</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Research relevant industry experts, competitors, target audience and users</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Brainstorm new, creative approaches to influencer campaigns</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Keep abreast of emerging trends, technologies and influencers</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Liaising with the marketing team to create and coordinate marketing strategies that work across different channels</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Overseeing the development and implementation of all influencer campaigns from ideation to execution</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Serve as a liaison between our brand ambassadors/influencers and the marketing team</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Cultivate professional partnerships with existing contacts</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Work with the marketing and design team to post influencer content on social media platforms</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Research market data and trends to establish best practices related to influencer campaigns</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Generate and present reports on campaign performance</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559685":720,"335559739":240,"335559740":259}"> </span></p>
<p><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<ul>
<li><span data-contrast="none">Degree in Marketing, Communications or any similar field</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Prior experience in leading influencer marketing campaigns</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Proven track record in outreach campaign strategies</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">In depth knowledge of social media marketing industry</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Impeccable verbal and written communication skills</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Well organized with great time management skills</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Outstanding project management skills </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Excellent interpersonal and relationship buildingskills</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Networking aptitude</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Thorough understanding of current social media and influencer marketing trends</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li>
<li><span data-contrast="none">Proven experience in using social media platforms as marketing channels</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Excellent communication and relationship-building skills</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li>Passion for and inquisitive about AI and new technologies</li>
<li>Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical</li>
</ul>
<p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17842</span></p>
<p class="p1"><span style="color: rgb(236, 240, 241);">#LI-SP1 #LI-Onsite</span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations </span> <br></p>
<p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. </span></em> <span data-ccp-props="{}"> </span></p>
<p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>
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