Influencer Marketing Manager（ Global Growth）

<p></p> <h3><strong>Job Description</strong></h3> <ol> <li> <p><strong>Strategy &amp; Execution:</strong>&nbsp;Responsible for the growth and operation of our overseas influencer/creator network. Develop and execute creator collaboration strategies aligned with our goals for user growth, GMV, ROI, and brand awareness.</p> </li> <li> <p><strong>Talent Pool Management:</strong>&nbsp;Build and maintain a robust pool of overseas creator resources. Continuously expand our network by recruiting gaming, general entertainment, and community-focused influencers/creators (KOLs/KOCs) from platforms like TikTok, YouTube, Instagram, X, Discord, and Twitch.</p> </li> <li> <p><strong>Campaign &amp; Conversion:</strong>&nbsp;Plan and launch impactful marketing initiatives by integrating platform business objectives, gaming trends, and regional market insights. These initiatives include KOL campaigns, micro-influencer missions, CPS/affiliate programs, and community engagement projects to drive content creation, generate sales leads, and improve conversion rates.</p> </li> <li> <p><strong>Team &amp; Process Management:</strong>&nbsp;Oversee the daily management of the overseas team, including goal setting and breakdown, performance tracking, efficiency management, training, and post-project reviews. Establish and refine team processes, including SOPs for influencer outreach, data dashboards, creator databases, and lead management systems to enhance overall team efficiency and partnership success.</p> </li> <li> <p><strong>Cross-functional Collaboration:</strong>&nbsp;Work closely with internal teams in China, including Growth, Merchandising, Design, Product, and Business Development, to ensure seamless integration of influencer collaborations with platform events, product features, and promotional campaigns.</p> </li> </ol> <h3><strong>Job Requirements</strong></h3> <ol> <li> <p>Bachelor's degree or above, with a minimum of 3 years of experience in overseas influencer marketing, creator marketing, affiliate marketing, or a related growth marketing role. Experience in team management or as a project owner is a plus.</p> </li> <li> <p>Deep understanding of the creator ecosystems on mainstream social media platforms such as TikTok, YouTube, Instagram, X, Discord, and Twitch. Experience or a strong network in the US and/or European markets is highly preferred.</p> </li> <li> <p>Professional working proficiency in English is required, with excellent cross-cultural communication skills. Proficiency in Mandarin is a significant plus for effective collaboration with our teams in China.</p> </li> <li> <p>A genuine passion for gaming or general entertainment products. We highly value candidates who are avid gamers, active members of online gaming communities, or enthusiasts of ACG (Anime, Comics, Games) culture.</p> </li> </ol>