Influencer Marketing Team Lead

<h2><strong>We are seeking an experienced and dynamic Influencer Marketing Lead to spearhead our influencer marketing efforts in Singapore and oversee regional execution across Southeast Asia (SEA). This critical leadership role requires a hands-on professional who can develop and implement impactful influencer strategies, lead and mentor high-performing teams, and drive measurable results for our clients. You'll be instrumental in expanding AnyMind Group's footprint in the influencer marketing space in Singapore.</strong></h2> <h2><strong>What You'll Do</strong></h2> <p><strong>Strategic Leadership &amp; Planning:</strong></p> <ul> <li>Develop and execute a comprehensive influencer marketing strategy for Singapore, aligned with local market trends and company objectives.</li> <li>Formulate and oversee the regional influencer marketing execution strategy for SEA markets, ensuring alignment with overall business goals.</li> <li>Identify, evaluate, and prioritize high-potential influencer partnerships and opportunities across Singapore and SEA alongside the Regional Partnership team.</li> <li>Act as a key thought leader in influencer marketing, representing AnyMind Group at local events and industry forums.</li> </ul> <p><strong>Team Leadership &amp; Development:</strong></p> <ul> <li>Lead, mentor, and inspire the Singapore-based Influencer Marketing team, fostering a culture of creativity, accountability, and continuous improvement.</li> <li>Directly manage and guide the regional SEA Influencer Marketing Execution team, providing strategic direction, operational support, and performance oversight for regional projects.</li> <li>Set clear goals and KPIs for both local and regional team members, providing ongoing guidance, support, and constructive feedback.</li> <li>Foster a collaborative and high-performing environment across both teams.</li> <li>Ensure the operational profitability of the department to optimize performance</li> </ul> <p><strong>Campaign Execution &amp; Relationship Management:</strong></p> <ul> <li>Oversee the influencer team on execution of influencer marketing campaigns in Singapore.</li> <li>Ensure the efficient and effective execution of regional influencer marketing projects by the SEA execution team, meeting client objectives and deadlines.</li> <li>Cultivate and manage relationships (alongside sales team) with key clients, including brands and agencies, for influencer marketing initiatives.</li> <li>Collaborate with C-suite stakeholders on strategic influencer marketing initiatives where appropriate.</li> </ul> <p><strong>Cross-Functional Collaboration:</strong></p> <ul> <li>Partner closely with internal teams (e.g., sales, marketing, operations, product) to deliver integrated and customized influencer marketing solutions for clients.</li> <li>Collaborate with global leadership and regional country managers to align influencer marketing efforts with overarching company goals.</li> </ul> <p><strong>Performance Tracking &amp; Growth:</strong></p> <ul> <li>Drive growth in influencer marketing revenue through successful campaign execution and client satisfaction in Singapore and across SEA.</li> <li>Monitor and analyze influencer marketing performance metrics for both local and regional campaigns, ensuring timely reporting and continuous optimization.</li> </ul> <p>&nbsp;</p> <h2><strong>Who You Are</strong></h2> <ul> <li>More than 6 years of experience in influencer marketing, or a related field, with a minimum of 3 years in a leadership role managing a team.</li> <li>Proven track record of successfully planning, executing, and optimizing influencer marketing campaigns for diverse clients/brands.</li> <li>Demonstrated experience in managing and leading a team across multiple markets or regions, specifically within Southeast Asia (SEA).</li> <li>Strong understanding of the influencer landscape, platforms, and trends in Singapore and SEA markets.</li> <li>Experience in engaging with and influencing stakeholders at various levels.</li> <li>Exceptional leadership, communication, and negotiation skills, with the ability to inspire and motivate teams.</li> <li>Strategic thinker with the ability to identify opportunities, solve complex problems, and execute plans effectively.</li> <li>Strong relationship-building skills with a client-first mindset.</li> <li>Results-oriented mindset with a focus on driving growth and achieving team targets.</li> <li>Excellent project management and organizational skills.</li> </ul> <p>&nbsp;</p> <h2><strong>Why You'll Love It</strong></h2> <ul> <li><span style="color: rgb(35, 111, 161);">A<span style="color: rgb(53, 152, 219);">d</span></span><span style="color: rgb(0, 0, 0);"><span style="color: rgb(132, 63, 161);">v</span><span style="color: rgb(185, 106, 217);">a</span><span style="color: rgb(186, 55, 42);">n</span><span style="color: rgb(224, 62, 45);">c</span><span style="color: rgb(230, 126, 35);">e</span><span style="color: rgb(241, 196, 15);">d</span> <span style="color: rgb(22, 145, 121);">A</span></span><span style="color: rgb(45, 194, 107);">I</span> tools for all positions</li> <li>Office located in CBD (Tanjong Pagar)</li> <li>Performance Review (twice a year)</li> <li>Annual Performance Bonus&nbsp;</li> <li>Annual Paid Leave</li> <li>Health Insurance</li> <li>Company monthly and quarterly activities</li> <li>Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)</li> </ul>