Lead Insights & CRO

<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Job Purpose</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">As our <strong>Lead Insights &amp; CRO</strong>, you will sit at the intersection of data analytics, user experience, and business strategy. You aren’t just looking at what happened; you’re defining what happens next. You understand the full funnel and your goal is to maximize customer lifetime value through insights. You will define data driven tangible improvements for our website &amp; app, whether it’s based on raw data or clear outcomes of our high velocity experimentation engine.&nbsp;</span></p> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Core tasks and responsibilities</strong><strong><br></strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Lead the team of 3-4 specialists with high visibility, (commercial) impact and fostering a collaborative culture by nurturing the technical and professional growth of the data analysts&nbsp;</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with commercial and product teams democratizing data and pro-actively support them in further optimisation to attract, convert, retain and maximize the value of existing customers -&nbsp;</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Serve as the point of contact for the delivery of analytics and insights, the development of dashboards and detailed analysis of customer behavior with recommendations for optimization</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Analyze the full user journey to identify friction points; you’ll define hands-on improvements to our flow to drive immediate margin uplift</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Able to interpret and translate qualitative research (surveys, UX research) to understand the "why" behind the "what."</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Move beyond descriptive reporting into predictive analytics, utilizing machine learning to improve our funnel and Customer Lifetime Value (CLV).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Own the end-to-end experimentation (A/B testing) roadmap; you’ll lead the process of hypothesis - execution - evaluation - implementation</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Build and manage a "best-in-class" CRO stack, including test libraries and tracking tools, with a long-term view toward expanding the team</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What you bring to the table</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Minimum of 8 years of relevant experience in a similar job in an highly competitive ecommerce environment</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Able to lead your team in an empathetic way in their professional and personal development</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">You are in close contact with the business and you are able to deliver stories that trigger action.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Translating complex data into clear recommendations and predictions that focus on increasing customer satisfaction, conversion and margin</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience with setting up and leading high velocity experimentation programs</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Deep understanding of UX principles and onsite personalization.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong knowledge skills in data analysis, data visualization, experimentation methodologies&nbsp; and interest in data science methods and you have experience with data analysis tools and languages like Google Analytics, Google Tag Manager, Google Big Query, Optimizely, UMM’s and SQL</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What you can expect from us</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🕒 Enjoy the flexibility and life balance of hybrid work where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🏖️ Possibility to work up to 90 days from abroad (depending on your job function)</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">✈️ 31,5 days of paid leave, so plenty of time to enjoy your travels!</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">👥 Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🌍 A diverse and multicultural working environment. Our global team has over 50 different nationalities and we embrace everyone’s authenticity.&nbsp;</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🤝 A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together</span><br><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🎓We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🧠 Well-being support with free, confidential access to OpenUp’s psychologists, self-help tools, and masterclasses.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🎁Amazing benefits, such as covered commuting costs, ClassPass subscription/membership and a lease bike plan.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">📍Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">🍎🍺Free fruit, healthy snacks, team drinks and company events.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>About Travix</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Travix is one of the leading global online travel agencies managing an extensive portfolio of travel focused websites operating under the brand names CheapTickets, Vliegwinkel, BudgetAir, Vayama and Flugladen. In 2020 we took our next step, becoming part of the Trip.com Group, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Travelfusion, Make my Trip and Qunar. Travix operates in over 40 countries expanding in 5 continents, so a global mindset comes naturally. Our purpose is ‘the next journey at your fingertips, which goes for our customers and employees. We bring together passionate people, global partners, cutting-edge technology and an innovative platform to deliver our customers' best end-to-end booking experience. With a&nbsp; strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of traveling.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Make your career at Travix</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">If you share the same<a href="https://www.travix.com/culture/"> values</a> as we do, you are just as passionate and ready to build your own legacy, we would love to hear from you!</span></p> <p>&nbsp;</p>