Key Accounts Manager (HORECA) "CookieVore"
Linah Group
- Employment
- Full-time
About the role
Lead and execute the company’s sales strategy across B2B and B2C channels to drive revenue growth
Achieve monthly and quarterly sales targets while ensuring consistent performance improvement
Develop and implement effective sales plans aligned with overall business objectives
Identify and acquire new B2B clients (cafes, restaurants, retailers, corporate accounts)
Expand distribution channels, partnerships, and market presence
Build, manage, and strengthen relationships with key accounts to ensure long-term partnerships
Negotiate contracts, pricing, and commercial agreements with clients
Ensure high levels of customer satisfaction, retention, and service quality
Lead, coach, and develop the sales team to achieve targets and enhance performance
Set KPIs, monitor team productivity, and ensure alignment with company goals
Manage sales pipelines, forecasts, and key performance metrics
Prepare and present regular sales reports and insights to management
Coordinate with operations and production teams to ensure timely order fulfillment
Monitor market trends, customer needs, and competitor activities
Provide insights and recommendations to improve pricing, promotions, and product offerings
Identify new business opportunities and contribute to the company’s growth strategy
Requirements
Education
- Bachelor’s degree in Business Administration, Marketing, or a related field
Experience
- 4–7 years of experience in sales, preferably in FMCG or F&B
- Proven experience in B2B sales (HORECA / retail accounts) is a must
- Previous experience in a supervisory or managerial role is preferred
- Experience in modern trade and e-commerce is a must
Technical Skills
- Strong knowledge of sales planning and pipeline management
- Familiarity with CRM systems and sales reporting tools
- Experience with e-commerce platforms and online sales channels
- Understanding of FMCG market dynamics and distribution channels
- Data analysis and forecasting experience is a plus
Benefits
- Social insurance coverage
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