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Junior LATAM CRM Analyst

Flix
Mexico City3d ago
Seniority
Junior

About the role

<p style="line-height: 1.4;"><span style="font-size: 12pt;">At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable. &nbsp;</span></p> <p style="line-height: 1.4;"><span style="font-size: 24pt;"><strong data-renderer-mark="true">About the Role</strong></span></p> <p style="line-height: 1.4;"><span style="font-size: 12pt;">We're looking for a motivated and driven Junior LATAM CRM Specialist&nbsp; to join our local Marketing team in Mexico. This is a key role within CRM as we continue to expand our global capabilities while strengthening our local market execution in Latin America.In this role, you will be responsible for planning, setting up, and executing CRM communication across all our LATAM markets (Chile, Mexico, Brazil, Peru).&nbsp;</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Campaign Management: </strong>Develop the local communication calendar in collaboration with each LATAM market lead; execute multi-channel CRM campaigns (email, push, WhatsApp, in-app/in-web) in Braze for all markets; adapt HQ global campaigns to local needs, languages, and customer behaviors.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Lifecycle &amp; Personalization: </strong>Roll out and continuously improve multi-channel lifecycle communications tailored to LATAM market needs; develop and enhance personalization strategies across all CRM communications.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Optimization:</strong> Ensure relevancy through segmentation and customer behavior insights; set up and execute A/B tests to continuously improve performance.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Testing:&nbsp;</strong>Monitor campaign and lifecycle performance and proactively optimize existing communications; document all A/B tests, learnings, and performance results.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Braze Ownership &amp; QA: </strong>Own CRM execution in Braze for LATAM; use existing email and in-app setup features in Braze (basic HTML knowledge required; Liquid is a plus); ensure structured documentation of processes.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Strategy &amp; Collaboration:</strong> Develop individual CRM strategies for your markets in strong collaboration with HQ and all LATAM market leads; translate commercial and market needs into effective CRM initiatives.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Strategy &amp; Collaboration:</strong> Act as the central CRM contact for LATAM Marketing and HQ; impact and optimize both marketing and operational communication flows; support scalable processes while maintaining local flexibility and excellence.</span></li> </ul> <p><span style="font-size: 24pt;"><strong data-renderer-mark="true">About You</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Bachelor's degree in Marketing, Communications, or related.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">2+ years of experience in marketing communication, with strong focus on multi-channel CRM.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">2+ years hands-on experience with a CRM tool; Braze experience is a strong plus.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience managing multiple communication channels, Push and WhatsApp with a strong plus.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience developing and optimizing lifecycle communication.</span></li> </ul> <p style="line-height: 1.4;"><span style="font-size: 12pt;">We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you! &nbsp;</span></p> <p><span style="font-size: 24pt;"><strong>What We Offer</strong></span></p> <ul> <li data-renderer-start-pos="11445"><span style="font-size: 12pt;"><strong data-renderer-mark="true">Travel perks</strong>: 12 free Flix vouchers + 12 discount vouchers for friends &amp; family.&nbsp;</span></li> <li data-renderer-start-pos="11530"><span style="font-size: 12pt;"><strong data-renderer-mark="true">Work from (M)Anywhere</strong>: Depending on your role, work from another location for up to 60 days per year.&nbsp;</span></li> <li data-renderer-start-pos="11636"><span style="font-size: 12pt;"><strong data-renderer-mark="true">Hybrid work model</strong>: We are an office-first company, but we offer flexibility to balance work and life.&nbsp;</span></li> <li data-renderer-start-pos="11742"><span style="font-size: 12pt;"><strong data-renderer-mark="true">Wellbeing support</strong>: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.&nbsp;</span></li> <li data-renderer-start-pos="11877"><span style="font-size: 12pt;"><strong data-renderer-mark="true">Learning &amp; Development</strong>: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.&nbsp;</span></li> <li data-renderer-start-pos="12004"><span style="font-size: 12pt;"><strong data-renderer-mark="true">Mentoring Program</strong>: Connect with experienced colleagues to gain insights and accelerate your career.&nbsp;</span></li> </ul> <p style="line-height: 1.4;"><span style="font-size: 12pt;">To view more local benefits specific to each office location, please check out this link:&nbsp;<a href="https://flix.careers/locations/">Locations - Flix Career</a></span></p> <hr> <p style="line-height: 1.4;"><span style="font-size: 18pt;"><strong>Why Join Flix?</strong></span></p> <p style="line-height: 1.4;" data-renderer-start-pos="12125"><span style="font-size: 12pt;">At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.</span><br><span style="font-size: 12pt;">As we continue to expand across the globe, you can make a real difference in how we work.</span></p> <p style="line-height: 1.4;" data-renderer-start-pos="12434"><span style="font-size: 12pt;">If you’re ready to grow and lead your journey, Flix is the place for you!&nbsp;</span></p> <p style="line-height: 1.4;"><iframe src="https://www.youtube.com/embed/YlHz7TiiRAw" width="560" height="314"></iframe></p> <p>&nbsp;</p>

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