Lifecycle Coordinator — Acquisition

Company Overview:

Role:

Key Responsibilities:

• Own the operational execution of lead nurture campaigns — from brief intake through build, QA, and deployment in Iterable.
• Build and configure email journeys, triggered sends, and one-off campaigns in Iterable per approved briefs from the BYBO Pillar Lead.
• Conduct thorough QA on all outgoing campaigns — checking for rendering issues, broken links, suppression list accuracy, and segmentation logic before any send.
• Manage deployment schedules and campaign calendars — ensuring the BYBO team never misses a send date.
• Support brief creation by pulling standard performance reports (open rate, click rate, conversion by sequence) from Iterable and the BYBO dashboard.
• Flag execution blockers, copy inconsistencies, or data issues to the BYBO Pillar Lead in real time — never letting a problem ship.
• Coordinate with the shared support team (Copywriting, Design, Build) to track asset delivery and ensure campaigns are ready to deploy on schedule.
• Maintain BYBO campaign documentation — SOPs, naming conventions, suppression logic, journey maps — so the team operates consistently as it scales.

Qualifications/Skills: 

• 1–3 years of experience in lifecycle marketing, email marketing operations, or CRM coordination — ideally at a consumer tech or digital health company.
• Hands-on experience building and deploying emails in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience is a strong plus.
• Detail-oriented and process-driven — you catch errors before they ship and you build systems so errors don’t happen twice.
• Strong communicator — you proactively update stakeholders on campaign status, flag blockers early, and document everything.
• Comfortable working at pace in a fast-moving team where priorities shift and execution speed matters.
• Eager to grow — this role is designed to support your development into a senior lifecycle marketer over time, with clear mentorship from the BYBO Pillar Lead and Head of Lifecycle CRM.

To be a strong fit, you embody our Core Values:

• Ruthless Prioritization:
  • We don’t let perfect get in the way of progress.
  • We move quickly to drive value, not perfection.
  • We prioritize what drives impact.
  • We never compromise on standards of excellence.
• Member-First, Always:
  • We design and deliver like we’re caring for someone we love.
  • We create calendar, actionable, human experience.
  • We prioritize responsiveness, peace of mind, and outcomes.
  • We empower members with truth, clarity, and care.
• One Team, Moving Fast:
  • We are aligned in purpose, prioritization, and speed.
  • We gather diverse perspectives to make informed decisions.
  • We clear paths for each other and move fast together.
  • We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution:
  • We don’t just ship– we own outcomes and drive results.
  • We act with urgency and precision
  • We anticipate, initiate, and follow through.
  • We meet challenges with grit and pragmatism.
  • We embrace new tech to deliver better outcomes.
• Mission Over Ego:
  • We are ruthlessly aligned to our mission– and leave ego at the door.
  • We disagree and commit.
  • We don't tolerate politics or withholding information.
  • We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail:
  • We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
  • We prioritize clinical precision– data must be right.
  • We sweat the details because outcomes depend on them.

Why You'll Love Working With Us: