Lifecycle Marketing Lead

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About the Role</strong> As the Lifecycle Marketing Lead, you will own PandaDoc's full lifecycle campaigns function: leading a team of Campaign Managers responsible for engaging customers across every stage of their journey with PandaDoc, from prospect education through to customer expansion.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">PandaDoc is a leading document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements. Our customers range from self-serve small business users who onboard independently to enterprise accounts working closely with our sales and customer success teams. Our lifecycle campaigns need to serve both motions with equal sophistication and with a unified experience.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You will lead a team that owns the prospect experience, new customer activation and onboarding, product adoption, and customer expansion and retention programs. You will also oversee our integrated campaigns function - ensuring that major go-to-market moments land consistently across every stage of the customer lifecycle. This is a role for someone who thinks end-to-end, builds for scale, and believes great lifecycle marketing is a growth lever, not a communication exercise.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Critically important to success in this role is using AI as a force multiplier - an enabler for your team to move faster, test more, and personalize in ways that you couldn't without AI systems in the mix.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You will be a key strategic partner to leaders across Growth Marketing, Product Marketing, Sales, Customer Success, and Product, with shared OKRs that your team will be responsible for helping to drive. You will be the advocate for your team's needs: the tooling, data access, the cross-functional alignment, and the strategic air cover to do the work well.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>In this role, you will:</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Own the lifecycle campaigns strategy end-to-end</strong> Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention. Success looks like delivering an engaging, delightful journey for both self-serve and sales-assisted customers that drives measurable outcomes at every stage.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Lead and develop a high-performing team</strong> Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle. You'll set a high bar for campaign quality and strategic thinking, invest in your team's growth, and build a culture where experimentation and accountability go hand in hand.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Oversee integrated campaign execution</strong> You'll also manage the Campaign Manager who owns integrated campaigns, working with the directive to make sure major campaigns are designed to land across the full lifecycle, with each stage owner enabled to promote effectively to their segment of the audience. You'll bring the connective tissue between campaign moments and ongoing lifecycle programs.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Use AI and System Building to scale experimentation velocity and team impact</strong> You'll be managing a team of brilliant marketers, and it's your job to supercharge their impact beyond the headcount you have. That means developing their fluency with AI tools, identifying workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds. Most importantly, you'll be able to redirect the time you free up for your team to high value experiments.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Shape how PandaDoc engages customers across owned channels</strong> Drive the strategy and execution of campaigns across email, in-app, and other owned channels. You'll come in with a perspective on messaging relevance, timing, and personalization that makes our audience eager to hear from us.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Partner across the marketing org and beyond</strong> Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader demand gen strategy. Build tight relationships with Product Marketing (on messaging and launch support), Sales (on prospect handoffs and lead quality), Customer Success and Account Management (on expansion and retention programs), and Product teams (on activation and adoption motions).</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Champion the team's technical and operational needs</strong> Ensure your team has the marketing automation infrastructure, data, and tooling to execute at the speed and sophistication the business requires. Partner with Marketing Operations and GTM Data to improve targeting, personalization, and measurement capabilities over time.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Build for both motions</strong> PandaDoc serves customers through both a self-serve and a sales-assisted motion. You'll ensure our lifecycle programs are designed with both in mind, and that the handoffs between them are seamless.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About You</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Ingrained with AI-powered marketing tools in your workflow - whether that's using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience working in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comfort with ambiguity and a bias toward action — you define clarity rather than waiting for it</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Company Overview</strong> PandaDoc empowers more than 60,000 organizations to thrive by simplifying and automating their document workflows. From proposals and quotes to contracts, we help teams get more done, faster.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">For more information, visit <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.pandadoc.com">PandaDoc</a>.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Company Culture</strong> We're known for our work-life balance, kind co-workers, &amp; creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.</p> <p>Pandas work best when they're happy. We retain our talent by upholding our values of integrity &amp; transparency, and selling a product that changes the lives of our customers.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're passionate about providing a workplace where people grow, thrive, and have fun.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Check out our&nbsp;<a href="https://www.linkedin.com/company/pandadoc/life/pdcompanyculture">LinkedIn</a>&nbsp;to learn more.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Compensation &amp; Benefits</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The annual range for this role is $170,000–$190,000 OTE, which includes both base and variable pay.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Employees may be able to purchase company stock or receive annual bonuses. Employees and their families may enroll in the company's medical, dental, vision, short &amp; long term disability, life insurance, FSA, and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, a birthday PTO day, and 12 company paid holidays per year.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability, or other basis protected by law.</p>