Lifecycle Marketing Automations Lead – (Temporary Contract Until September 2027)

About the role

  Your Opportunity at ARC’TERYX As the Lifecycle Marketing Automations Lead, you will lead the content strategy and execution of lifecycle and transactional programs, spanning acquisition, onboarding, retention, loyalty, and reactivation, with a focus on increasing customer lifetime value and omnichannel engagement.  You will partner closely with Global CRM and Technology teams to deliver personalized and relevant experiences, leveraging guest insights based on CRM data (RFM, LTV, segmentation,

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