Lifecycle Marketing Manager

<p><strong>Who&nbsp;Are&nbsp;We</strong></p> <p>Sands Investment Group is a full service commercial real estate advisory firm that helps private investors and institutions across the U.S. discover, buy, and sell investment properties. Founded in 2009, the firm specializes in acquisition, disposition, leasing, capital markets, and advisory services that support owner-operators as they scale. With 10 offices nationwide and a network of more than 130 brokers, SIG pairs a client-first approach with a connected, coast-to-coast platform. To date, the firm has closed more than 5,800 transactions totaling $11.2 billion in sales across 48 states. SIG is known for its deep market expertise, collaborative culture, and commitment to developing the next generation of commercial real estate leaders.</p> <p>&nbsp;</p> <p><strong>The&nbsp;Opportunity</strong></p> <p>SIG&nbsp;is&nbsp;looking&nbsp;for&nbsp;a&nbsp;Digital&nbsp;Marketing&nbsp;Manager&nbsp;to&nbsp;lead&nbsp;day-to-day&nbsp;(and&nbsp;eventually&nbsp;own)&nbsp;our&nbsp;owned-channel&nbsp;ecosystem,&nbsp;with&nbsp;a&nbsp;focus&nbsp;on&nbsp;our&nbsp;email&nbsp;program.&nbsp;You'll&nbsp;report&nbsp;to&nbsp;the&nbsp;VP&nbsp;of&nbsp;Marketing&nbsp;and&nbsp;work&nbsp;alongside&nbsp;the&nbsp;team&nbsp;at&nbsp;our&nbsp;Charleston,&nbsp;SC&nbsp;headquarters.</p> <p>This&nbsp;is&nbsp;a&nbsp;role&nbsp;for&nbsp;someone&nbsp;who&nbsp;thinks&nbsp;in&nbsp;systems,&nbsp;executes&nbsp;with&nbsp;precision,&nbsp;and&nbsp;wants&nbsp;to&nbsp;leave&nbsp;a&nbsp;real&nbsp;mark.&nbsp;You'll&nbsp;help&nbsp;design&nbsp;the&nbsp;architecture&nbsp;that&nbsp;turns&nbsp;audience&nbsp;signals&nbsp;into&nbsp;timely,&nbsp;relevant&nbsp;communications.&nbsp;You'll&nbsp;push&nbsp;our&nbsp;brand&nbsp;forward&nbsp;across&nbsp;every&nbsp;channel&nbsp;you&nbsp;touch&nbsp;and&nbsp;work&nbsp;hand-in-hand&nbsp;with&nbsp;a&nbsp;dynamic&nbsp;sales&nbsp;organization.&nbsp;If&nbsp;you&nbsp;love&nbsp;the&nbsp;craft&nbsp;of&nbsp;digital&nbsp;marketing,&nbsp;want&nbsp;real&nbsp;ownership&nbsp;over&nbsp;a&nbsp;high-visibility&nbsp;function,&nbsp;and&nbsp;are&nbsp;energized&nbsp;by&nbsp;building,&nbsp;this&nbsp;is&nbsp;your&nbsp;role.</p> <p>&nbsp;</p> <p><strong>What&nbsp;You’ll&nbsp;Do</strong></p> <p><strong>Elevate&nbsp;Our&nbsp;Email&nbsp;Program&nbsp;</strong></p> <ul> <li>Lead&nbsp;day-to-day&nbsp;strategy,&nbsp;execution,&nbsp;and&nbsp;optimization&nbsp;of&nbsp;our&nbsp;email&nbsp;communications</li> <li>Refresh&nbsp;and&nbsp;maintain&nbsp;lifecycle&nbsp;marketing&nbsp;journeys&nbsp;like&nbsp;the&nbsp;Welcome&nbsp;Series,&nbsp;New&nbsp;Property&nbsp;Announcements,&nbsp;VIP&nbsp;Nurture,&nbsp;Lead&nbsp;Warming&nbsp;sequences,&nbsp;Re-engagement&nbsp;flows,&nbsp;and&nbsp;more</li> <li>Implement&nbsp;CRM-triggered&nbsp;automations&nbsp;that&nbsp;respond&nbsp;to&nbsp;real-time&nbsp;client&nbsp;and&nbsp;prospect&nbsp;behavior,&nbsp;ensuring&nbsp;no&nbsp;warm&nbsp;contact&nbsp;slips&nbsp;through&nbsp;without&nbsp;a&nbsp;meaningful&nbsp;follow-up</li> <li>Manage&nbsp;list&nbsp;health,&nbsp;segmentation&nbsp;logic&nbsp;and&nbsp;preference&nbsp;center</li> <li>Manage&nbsp;the&nbsp;email&nbsp;platform&nbsp;and&nbsp;vendor&nbsp;relationships</li> <li>Grow&nbsp;our&nbsp;email&nbsp;list&nbsp;and&nbsp;convert&nbsp;highly&nbsp;engaged&nbsp;email&nbsp;subscribers&nbsp;into&nbsp;Signature&nbsp;Group&nbsp;members&nbsp;—&nbsp;our&nbsp;VIP&nbsp;client&nbsp;portal</li> </ul> <p><strong>Launch&nbsp;&amp;&nbsp;Scale&nbsp;New&nbsp;Channels&nbsp;</strong></p> <ul> <li>Test&nbsp;exploratory&nbsp;channels&nbsp;and&nbsp;find&nbsp;new&nbsp;ways&nbsp;for&nbsp;us&nbsp;to&nbsp;connect&nbsp;with&nbsp;our&nbsp;clients,&nbsp;like&nbsp;testing&nbsp;SMS&nbsp;or&nbsp;piloting&nbsp;a&nbsp;WhatsApp&nbsp;channel</li> <li>Evaluate&nbsp;emerging&nbsp;channels&nbsp;and&nbsp;bring&nbsp;well-reasoned&nbsp;recommendations&nbsp;for&nbsp;what&nbsp;to&nbsp;test&nbsp;next</li> </ul> <p><strong>Measure&nbsp;and&nbsp;Optimize&nbsp;Everything&nbsp;</strong></p> <ul> <li>Track&nbsp;and&nbsp;communicate&nbsp;performance&nbsp;across&nbsp;email&nbsp;and&nbsp;exploratory&nbsp;(SMS,&nbsp;Whatsapp&nbsp;channels)</li> <li>Run&nbsp;structured&nbsp;A/B&nbsp;tests&nbsp;across&nbsp;subject&nbsp;lines,&nbsp;send&nbsp;times,&nbsp;creative,&nbsp;and&nbsp;landing&nbsp;pages;&nbsp;bring&nbsp;the&nbsp;data&nbsp;to&nbsp;back&nbsp;your&nbsp;decisions</li> <li>Lead&nbsp;day-to-day&nbsp;execution&nbsp;of&nbsp;domain&nbsp;health&nbsp;programs</li> </ul> <p>&nbsp;</p> <p><strong>Desired&nbsp;Qualifications</strong></p> <ul> <li>3+&nbsp;years&nbsp;in&nbsp;lifecycle&nbsp;marketing,&nbsp;CRM,&nbsp;email,&nbsp;and/or&nbsp;digital&nbsp;marketing</li> <li>Hands-on&nbsp;experience&nbsp;with&nbsp;email&nbsp;platforms&nbsp;and&nbsp;marketing&nbsp;automation&nbsp;(ActiveCampaign,&nbsp;HubSpot,&nbsp;Klaviyo,&nbsp;Salesforce&nbsp;Marketing&nbsp;Cloud,&nbsp;or&nbsp;similar)</li> <li>Understanding&nbsp;of&nbsp;and/or&nbsp;experience&nbsp;with&nbsp;sales&nbsp;CRMs&nbsp;(bonus&nbsp;if&nbsp;you&nbsp;can&nbsp;translate&nbsp;client&nbsp;behavior&nbsp;data&nbsp;into&nbsp;smart&nbsp;and&nbsp;timely&nbsp;marketing!)</li> <li>Strong&nbsp;writer&nbsp;—&nbsp;subject&nbsp;lines&nbsp;that&nbsp;get&nbsp;opened,&nbsp;copy&nbsp;that&nbsp;converts,&nbsp;briefs&nbsp;a&nbsp;designer&nbsp;can&nbsp;execute</li> <li>AI-curious&nbsp;and&nbsp;intentional&nbsp;—&nbsp;you&nbsp;use&nbsp;AI&nbsp;tools&nbsp;to&nbsp;improve&nbsp;outcomes,&nbsp;not&nbsp;replace&nbsp;your&nbsp;creativity&nbsp;or&nbsp;critical&nbsp;thinking</li> </ul> <p><strong>Bonus&nbsp;Points&nbsp;</strong></p> <ul> <li>Background&nbsp;in&nbsp;commercial&nbsp;real&nbsp;estate,&nbsp;financial&nbsp;services,&nbsp;B2B,&nbsp;or&nbsp;HNW/luxury&nbsp;marketing&nbsp;<strong>–&nbsp;</strong>Familiarity&nbsp;with&nbsp;Salesforce</li> <li>Experience&nbsp;managing&nbsp;or&nbsp;growing&nbsp;a&nbsp;loyalty&nbsp;or&nbsp;membership&nbsp;platform</li> </ul> <p>&nbsp;</p> <p><strong>Who&nbsp;Are&nbsp;You</strong></p> <ul> <li>Detail-oriented&nbsp;and&nbsp;dependable&nbsp;—&nbsp;you&nbsp;take&nbsp;pride&nbsp;learning&nbsp;the&nbsp;gritty&nbsp;details,&nbsp;mastery&nbsp;of&nbsp;a&nbsp;subject,&nbsp;and&nbsp;getting&nbsp;it&nbsp;right</li> <li>A&nbsp;builder&nbsp;mindset,&nbsp;you're&nbsp;energized&nbsp;by&nbsp;setting&nbsp;something&nbsp;up&nbsp;from&nbsp;scratch,&nbsp;not&nbsp;just&nbsp;maintaining&nbsp;what&nbsp;exists</li> <li>Client-first,&nbsp;You&nbsp;protect&nbsp;the&nbsp;interests&nbsp;of&nbsp;our&nbsp;clients&nbsp;–&nbsp;starting&nbsp;with&nbsp;our&nbsp;own&nbsp;advisors</li> <li>Curious&nbsp;about&nbsp;what&nbsp;motivates&nbsp;commercial&nbsp;real&nbsp;estate&nbsp;investors&nbsp;and&nbsp;professionals,&nbsp;and&nbsp;how&nbsp;communications&nbsp;can&nbsp;move&nbsp;them</li> <li>Ready&nbsp;to&nbsp;grow&nbsp;—&nbsp;this&nbsp;role&nbsp;has&nbsp;a&nbsp;real&nbsp;runway,&nbsp;and&nbsp;we're&nbsp;looking&nbsp;for&nbsp;someone&nbsp;who&nbsp;has&nbsp;an&nbsp;appetite&nbsp;for&nbsp;learning.</li> </ul> <p>&nbsp;</p> <p><strong>Our&nbsp;Culture</strong></p> <p>We're&nbsp;a&nbsp;mission-driven&nbsp;team&nbsp;that&nbsp;believes&nbsp;in&nbsp;doing&nbsp;great&nbsp;work&nbsp;for&nbsp;good&nbsp;people.&nbsp;We&nbsp;operate&nbsp;by&nbsp;a&nbsp;'win-win&nbsp;or&nbsp;no&nbsp;deal'&nbsp;philosophy,&nbsp;and&nbsp;we&nbsp;look&nbsp;for&nbsp;teammates&nbsp;who&nbsp;bring&nbsp;that&nbsp;same&nbsp;spirit.&nbsp;The&nbsp;right&nbsp;fit&nbsp;will&nbsp;reflect&nbsp;our&nbsp;values&nbsp;—&nbsp;the&nbsp;5Cs&nbsp;—&nbsp;in&nbsp;how&nbsp;they&nbsp;show&nbsp;up,&nbsp;think,&nbsp;and&nbsp;work:</p> <ul> <li><strong>Culture:&nbsp;</strong>You&nbsp;understand&nbsp;that&nbsp;brand-building&nbsp;is&nbsp;a&nbsp;relationship,&nbsp;not&nbsp;a&nbsp;transaction.&nbsp;You&nbsp;put&nbsp;people&nbsp;first&nbsp;—&nbsp;brokers,&nbsp;clients,&nbsp;and&nbsp;communities&nbsp;alike.</li> <li><strong>Coachability:&nbsp;</strong>You&nbsp;take&nbsp;feedback&nbsp;seriously,&nbsp;act&nbsp;on&nbsp;it&nbsp;quickly,&nbsp;and&nbsp;show&nbsp;up&nbsp;prepared.&nbsp;You're&nbsp;motivated&nbsp;by&nbsp;growth,&nbsp;open&nbsp;to&nbsp;new&nbsp;ideas,&nbsp;and&nbsp;take&nbsp;pride&nbsp;in&nbsp;continuous&nbsp;improvement.</li> <li><strong>Consistency:&nbsp;</strong>You&nbsp;deliver&nbsp;day&nbsp;in,&nbsp;day&nbsp;out.&nbsp;You're&nbsp;steady,&nbsp;reliable,&nbsp;and&nbsp;bring&nbsp;a&nbsp;sense&nbsp;of&nbsp;urgency&nbsp;to&nbsp;deadlines.</li> <li><strong>Communication:&nbsp;</strong>You&nbsp;communicate&nbsp;clearly&nbsp;and&nbsp;proactively&nbsp;—&nbsp;including&nbsp;the&nbsp;uncomfortable&nbsp;conversations,&nbsp;handled&nbsp;with&nbsp;honesty&nbsp;and&nbsp;respect.</li> <li><strong>Collaboration:&nbsp;</strong>You&nbsp;work&nbsp;across&nbsp;teams,&nbsp;share&nbsp;ideas&nbsp;freely,&nbsp;and&nbsp;always&nbsp;do&nbsp;what's&nbsp;best&nbsp;for&nbsp;the&nbsp;client.</li> </ul> <p>We&nbsp;encourage&nbsp;you&nbsp;to&nbsp;apply&nbsp;even&nbsp;if&nbsp;you&nbsp;don't&nbsp;meet&nbsp;every&nbsp;qualification&nbsp;listed.&nbsp;We're&nbsp;committed&nbsp;to&nbsp;building&nbsp;a&nbsp;diverse&nbsp;team&nbsp;and&nbsp;believe&nbsp;that&nbsp;skills&nbsp;can&nbsp;be&nbsp;developed&nbsp;in&nbsp;many&nbsp;different&nbsp;ways.</p> <p>&nbsp;</p> <p><strong>What&nbsp;We&nbsp;Offer</strong></p> <ul> <li>Competitive&nbsp;base&nbsp;salary,&nbsp;commensurate&nbsp;with&nbsp;experience</li> <li>Annual&nbsp;performance&nbsp;bonus</li> <li>11&nbsp;paid&nbsp;company&nbsp;holidays&nbsp;plus&nbsp;PTO</li> <li>Monthly&nbsp;health&nbsp;&amp;&nbsp;wellness&nbsp;stipend</li> <li>Remote&nbsp;Wednesdays&nbsp;—&nbsp;protected&nbsp;time&nbsp;for&nbsp;deep&nbsp;focus</li> <li>Quarterly&nbsp;community&nbsp;service&nbsp;through&nbsp;SIGives</li> <li>HQ&nbsp;in&nbsp;Charleston,&nbsp;South&nbsp;Carolina&nbsp;—&nbsp;one&nbsp;of&nbsp;the&nbsp;most&nbsp;livable&nbsp;(and&nbsp;beautiful!)&nbsp;cities&nbsp;in&nbsp;the&nbsp;country</li> </ul>