Senior Lifecycle Marketing Manager

The opportunity

What you'll own

• Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
• Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications.
• Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity.
• Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences.
• Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs.
• Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable.
• Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis.
• Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly.
• Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences.
• Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design.
• Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership.
• Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments.
• Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey.
• Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs.

Who you are

• 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
• Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
• Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
• Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
• Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
• Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
• Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
• Deep familiarity with experimentation and A/B testing across email and CRM channels.
• Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.

Benefits Overview

• Comprehensive medical, dental, and vision insurance coverage
• 401(k) with company matching
• Paid time off (PTO)
• Paid volunteer time off
• Fully remote work with home office stipend
• Parental bonding leave
• Clinical-grade whole genome sequencing for you and your family (private and confidential)

Join Sequencing

• Redefine how people understand themselves through their DNA
• Build category-defining products alongside scientists, engineers, and innovators
• Contribute to technology that will improve and extend millions of lives
• Shape one of the most important emerging categories in AI and healthcare