Lifecycle Marketing Manager

<h4><strong>About Us&nbsp;</strong></h4> <p>At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.&nbsp;</p> <h4><span style="color: #000000;"><strong>The Role</strong></span></h4> <p><span style="color: #000000;">We are seeking a strong, strategic, and data-driven <strong>Lifecycle Marketing Manager</strong> to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM).</span></p> <p><span style="color: #000000;">The ideal candidate treats lifecycle marketing as a science. You have a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue.</span></p> <h4><span style="color: #000000;"><strong>Responsibilities</strong></span></h4> <ul> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Core Communication Vehicles: </strong>Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Feature Adoption Workflows: </strong>Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Survey Program Architecture: </strong>Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Critical &amp; System Announcements: </strong>Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Onboarding Execution Support: </strong>Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Rigorous Experimentation: </strong>Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Audience Governance &amp; QA: </strong>Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.</span></li> </ul> <p><span style="color: #000000;"><strong>Desired Skills &amp; Experience</strong></span></p> <ul> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Experience:</strong> 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Technical proficiency:</strong> Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Analytical expertise: </strong>Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel ) to analyze campaign health and trends.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Stellar attention to detail:</strong> A proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Channel versatility: </strong>Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Strategic &amp; tactical balance:</strong> Ability to design a clean, cross-functional communication workflow while remaining excited to roll up your sleeves, build campaigns, and troubleshoot technical triggers daily.</span></li> <li style="color: #000000 !important;"><span style="color: #000000;"><strong>Cross-functional confidence:</strong> Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience.</span></li> <li><span style="color: #000000;"><strong>AI acuity:</strong> Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus</span></li> </ul> <hr> <h4><strong>Benefits</strong></h4> <p>We offer a competitive benefits program including:</p> <p>Medical, dental, vision, life &amp; disability insurance<br>401(k) plan with company match<br>Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays<br>Mental health resources<br>Paid parental leave &amp; Backup Care<br>Tuition reimbursement<br>Employee Resource Groups (ERGs)</p> <p><strong>California Job Applicant Privacy Notice</strong></p> <p>Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the <a href="https://www.simplepractice.com/california-applicant-notice/">SimplePractice California Job Applicant Privacy Notice</a>.&nbsp;</p> <p>For more information about our privacy practices, please contact us at <a href="mailto:privacy@simplepractice.com">privacy@simplepractice.com</a>.</p> <h4>Notice to Candidates:</h4> <p>SimplePractice has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We do not have any affiliation or connection to these situations and only post open roles on our official Careers page (<a href="http://simplepractice.com/careers">simplepractice.com/careers</a>) and reputable job boards like our official LinkedIn or Indeed pages.&nbsp;</p> <p>All official SimplePractice recruitment emails will be sent from the domains @simplepractice.com, no-reply@greenhouse.io or no‑reply@linkedin.com email addresses.&nbsp;</p> <p>Examples of fraudulent domains include careers-simplepractice.com, simplepractices.com, and simplepractice.careers.</p> <p>Please note that SimplePractice will never ask candidates or new hires for money or payment of any kind at any stage of the recruitment or onboarding process.</p> <div class="content-pay-transparency">&nbsp;</div> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><hr> <p>Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.</p> <p>The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.</p></div><div class="title">Base Compensation Range</div><div class="pay-range"><span>$100,000</span><span class="divider">&mdash;</span><span>$125,000 USD</span></div></div></div>