Lifecycle Marketing Manager

• Take primary ownership of our Klaviyo lifecycle journeys — welcome, onboarding, post-purchase, cross-sell, winback, subscription upgrade, and churn saves. Keep them healthy, up to date, and continually improving.

• Design and manage lifecycle programs that guide customers from first purchase through multi-camera ownership and subscription adoption — treating hardware and services as one connected experience, with a north star of growing the number of subscribers.

• Run a steady cadence of A/B tests within key flows (subject lines, sequencing, offers, channel mix, timing, creative). Set up proper control groups, monitor performance, and roll out winners to move attach, retention, and repeat purchase.

• Execute end-to-end campaign and flow builds — triggers, segmentation, template setup, QA, launch, and post-launch analysis — across email, SMS, push, and in-app channels.

• Work with Business Intelligence to build customer cohorts, define and size opportunities, and instrument the right events. Partner with Services PMs to align lifecycle journeys with subscription funnels, product launches, and roadmap priorities.

• Collaborate with our merchandising and operations partners so that the onsite experience and lifecycle programs feel cohesive — not siloed — for customers.

• Inherit journeys that have recently been migrated into Klaviyo. Your first mandate is to stabilize and clean up; your ongoing mandate is to aggressively improve those flows.

• Track performance against clear metrics (e.g., attach rate, trial start, upgrade, churn, repeat purchase), synthesize learnings, and communicate results and next steps to stakeholders.

• 2–3 years of experience in lifecycle, CRM, or email marketing or a strong foundation from an internship or entry-level role with hands-on platform experience.
• Hands-on experience building and maintaining automated lifecycle flows in a customer engagement platform. Klaviyo experience strongly preferred; Braze, Iterable, or similar tools are also relevant.
• Comfort working with data to inform decisions - you don’t need to be a data analyst, but you can read a segment definition, understand key metrics in a dashboard, interpret an experiment result, and form a clear point of view on what to do next.
• Strong written communication skills - you can write clear, on-brand copy for a trigger email, lifecycle series, or SMS, and you’re comfortable generating and testing multiple variants.
• Highly organized and self-directed - you can manage multiple active programs, experiments, and stakeholder requests without dropping the ball.
• Genuine curiosity about the customer - you think about why people buy, what makes them stay, and what might make them leave, and you use that to shape journeys.
• Demonstrated interest in AI tools and how they can improve the way you work - whether through tools you already use or experiments you’ve run on your own.
• An ownership mindset - you don’t wait for perfect briefs; you’re comfortable owning a problem space, proposing tests, and iterating with your partners.

• Hands-on experience with Klaviyo flows, segmentation, and A/B testing
• Familiarity with consumer hardware, smart home, or IoT products
• Experience in a hardware + software subscription environment, or another business where physical products and recurring services are tightly linked.
• Basic HTML/CSS skills for email template customization and light troubleshooting.
• Experience partnering with ecommerce merchandising / site operations teams to connect onsite experience with lifecycle programs.

• Actively explores and adopts AI-assisted workflow tools as they emerge - smarter segmentation, automated personalization, faster QA - and brings back what actually works.
• Thinks critically about where AI adds real leverage in the customer journey versus where human judgment and creativity are irreplaceable.
• Is willing to experiment, fail fast, and share what they learn - this team is building new ways of working in real time.

Compensation