Manager, Activation

<p></p> <p>Manager, Activation</p> <p>Responsibilities:</p> <p>· Have working knowledge of Local TV, Radio, Network Radio and Digital Audio.</p> <p>· Work with Strategy team to understand goals, address client needs, and communicate results and insights as needed.</p> <p>· Working side-by-side with Director to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective.</p> <p>· Support the buying and execution process across Digital Direct and Terrestrial channels, partnering with leadership on negotiations.</p> <p>· Overseeing and managing the media campaign stewardship process, including performance reporting, system-entry, direct billing, and reconciliation process.</p> <p>· Analyze campaign performance and translate data into clear insights and actionable optimizations.</p> <p>· Maintain accurate reporting for client-savings and client budgets.</p> <p>· Act as a key contributor in investment discussions, providing informed recommendations based on performance, marketplace trends, and campaign learnings.</p> <p>· Develop and maintain strong relationships with station representatives, management and owners to ensure GEICO receive top-level attention.</p> <p>· As requested, collaborate with media partners to develop strategic opportunities that enhance Local Investment efforts.</p> <p>· Develop and support successful partnerships with Orion partners that can enhance GEICOs' local investment.</p> <p>· Create and maintain strong relationships with internal and external teams.</p> <p>· Ensure proper post-buy analyses are prepared and shared with Director.</p> <p>· Maintain current knowledge of marketplace conditions and economic indicators that impact local channels.</p> <p>&nbsp;</p> <p>Qualifications:</p> <p>· Fluent user of Microsoft Office – specifically Excel, PowerPoint, and Word.</p> <p>· Must have advanced knowledge of using Prisma and Media Ocean.</p> <p>· Working knowledge of third-party ad serving and measurement platforms (e.g. DCM, IAS), including tagging, tracking, and performance verification.</p> <p>· Strong knowledge of media math formulas and concepts.</p> <p>· Experience juggling multiple work priorities</p> <p>· Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines.</p> <p>· Experience working across several media channels and a curiosity in emerging media platforms</p> <p>· Experience working with large data sets and understanding of methodologies for evaluating data</p> <p>· Ability to effectively manage costs while exceeding performance and viewability goals.</p> <p>· Excellent presentation and communication skills.</p> <p>· Demonstrates strong written and verbal communication skills, along with excellent listening abilities.</p> <p>· Thrives in a collaborative, team-oriented environment.</p> <p>· Conveys thoughts, ideas, feelings, and decisions in a clear, concise, and appropriate manner.</p> <p>· Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally centric teams.</p> <p></p> <hr> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="title">Salary Range</div><div class="pay-range"><span>$85,000</span><span class="divider">&mdash;</span><span>$95,000 USD</span></div></div></div>