Associate Manager, Consumer Lifecycle Marketing

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34&amp;e=22630&amp;t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181&amp;utm_ptz=EST&amp;utm_rqt=track" alt="" width="1"></p></div><h2><strong>About the Team</strong></h2> <p>DoorDash's Consumer Lifecycle Marketing team in Canada is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. The Core Marketplace pod focuses on the heart of DoorDash's Canadian business — ensuring customers engage, retain, and return to the platform for food delivery and beyond.</p> <h2><strong>About the Role</strong></h2> <p>We are looking for a strategic, solution-oriented, and creative retention marketer to join the Canada Consumer Lifecycle Marketing team. In this role, you will focus on launching and iterating on CRM programs that drive growth and retention for our core marketplace business in Canada.</p> <p>The ideal candidate is able to think big picture about the customer lifecycle in one moment and seamlessly transition into the details of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, developing trusted relationships with partners, and excelling at making data-informed decisions to accomplish campaign and business objectives.</p> <p>Key areas of focus include: creating and maintaining campaign and workflow strategy for Canada Core MAU efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics; creative ideation and iteration; and consulting on strategy for various customer workstreams.</p> <h2><strong>You're excited about this opportunity because you will…</strong></h2> <ul> <li>Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash's core Canadian customer base</li> <li><strong>Build end-to-end campaigns </strong>— manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze</li> <li>Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (e.g. onboarding, re-engagement, win-back)</li> <li>Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs</li> <li><strong>Analyze and optimize </strong>— review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements</li> <li>Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team</li> </ul> <h2><strong>We're excited about you because you have…</strong></h2> <ul> <li>4+ years of experience in CRM or lifecycle marketing</li> <li>Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)</li> <li>Analytical mindset with strong attention to detail</li> <li>Strong writer and communicator</li> <li>Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope)</li> <li>Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics</li> <li>Extremely organized, dependable, self-motivated, and ability to multi-task</li> <li>Bachelor's degree or equivalent experience</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><h1><strong>Compensation</strong></h1> <p>Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.&nbsp;</p> <p>DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.</p> <p>Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.</p> <p>To learn more about our benefits, visit our careers page <a href="https://careers.doordash.com/">here</a>.</p></div><div class="title">The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.</div><div class="pay-range"><span>$113,000</span><span class="divider">&mdash;</span><span>$141,000 CAD</span></div></div></div><div class="content-conclusion"><h1><strong>About DoorDash</strong></h1> <p>At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.</p> <p><span style="font-weight: 400;">DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.</span></p> <h1><strong>Our Commitment to Diversity and Inclusion</strong></h1> <p><span style="font-weight: 400;">We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.&nbsp;</span></p> <p><span style="font-weight: 400;">If you need any accommodations, please inform your recruiting contact upon initial connection.</span></p></div>