Manager, CRM & Marketing Analytics

Key Responsibilities

• Strategic Insights: Translate complex metrics into actionable insights for senior leadership and cross-functional teams to identify trends, risks, and growth opportunities.
• Performance Visualization: Build and maintain interactive dashboards (Power BI, Sigma, Looker Studio) to visualize KPIs and campaign trends, supporting real-time decision-making.
• Campaign Optimization: Partner with marketing teams to measure multi-channel effectiveness, scope tracking requirements, and analyze conversion funnels and user journeys.
• Process Automation: Continuously enhance planning and reporting workflows through automation and modern analytics tools, including AI integration.
• Cross-Functional Collaboration: Align database strategies with broader marketing efforts by partnering with Finance, IT, and third-party vendors to optimize data environments and SaaS tools.
• Advanced Analytics: Lead audience modeling and predictive analytics initiatives while directing A/B and multivariate testing strategies to improve ROI.
• Digital Monitoring: Track and interpret website analytics (GA4/Big Query), monitoring key indicators such as bounce rates, session duration, and exit rates to optimize user experience.
• Executive Reporting: Prepare high-level materials and presentations to communicate findings with clarity and precision to technical and non-technical audiences.

Skills, Knowledge and Expertise

• Technical Proficiency: Advanced expertise in Power BI, Sigma, or Looker Studio for dataset management and dashboard optimization.
• Data Environment Knowledge: Required experience with Snowflake, SQL, and CRM systems (e.g., Braze, Salesforce). Proficiency in GA4 and Big Query is highly preferred.
• Advanced Analytics: Strong skills in financial modeling, scenario analysis, model auditing, and predictive analytics.
• Marketing Expertise: Deep understanding of customer segmentation, CRM database marketing, A/B testing, and campaign management.
• Industry Knowledge: Familiarity with data privacy laws and compliance requirements. Experience in multi-site care or veterinary services is a significant plus.
• Professional Experience: 7+ years of progressive experience in analytics, CRM, or business analysis.
• Education: Bachelor’s degree in Business Analytics, Finance, IT, or Marketing required; MBA or Master’s degree in a related field is strongly preferred.
• Core Competencies:
  • Ownership Mindset: Full accountability for commitments and business performance.
  • Communication: Ability to simplify complex technical topics for non-technical stakeholders.
  • Adaptability: Highly organized and able to manage multiple priorities in a fast-paced environment.

Benefits

• Opportunity for career advancement as AVG continues to grow and expand clinic locations throughout the country
• Health Care Plan (Medical, Dental & Vision Options) 
• 401k Match
• Generous paid time off (PTO)
• Paid Parental Leave + Paid Maternity Leave
• One (1) Work/Life Balance day off
• Short-term and long-term disability options
• Supplemental insurance options
• Discounted Veterinary Care
• Scrub allowance 
• Hands-on and E-training 
• Professional growth opportunities 
• Bonus potential based on performance