Senior Manager/Director, Content Marketing (Remote)

Specific Roles & Responsibilities:

• Lead the content marketing strategy across social media, webinars, virtual summits, video, web content, and key downloadable assets 
• Build and manage a clear content roadmap aligned to business priorities, audience needs, and campaign plans 
• Create content that supports brand awareness, audience engagement, demand generation, and customer growth across the buyer journey 
• Lead the strategy and execution of webinar/demo programs, including topic planning, speaker coordination, promotion, and follow-up support 
• Own the content strategy for virtual summits and flagship content experiences that build authority and deepen engagement 
• Develop the video content strategy to support storytelling, product education, thought leadership, and brand visibility 
• Guide web content strategy to improve clarity, discoverability, audience experience, and conversion 
• Lead social media content strategy and execution to strengthen reach, engagement, and brand consistency 
• Ensure content is adapted effectively for each channel while maintaining a clear and consistent Teaching Strategies voice 
• Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content 
• Partner with channel owners to align content to distribution, campaign needs, and performance goals 
• Partner with Education, Research, Sales, and customer-facing teams to ensure content reflects educator needs, early childhood expertise, and real customer questions 
• Own the editorial calendar and content planning process across major content streams 
• Use performance insights to improve content quality, efficiency, and impact over time 
• Manage content repurposing so priority content delivers value across multiple channels and formats 
• Support reputation-related content across review platforms, social channels, and other public-facing touchpoints 
• Lead and develop the supporting content manager and manage agencies, contractors, freelancers, and production partners as needed 

• 8–10+ years of experience in content marketing, digital content, brand content, or integrated marketing 
• Experience leading multi-channel content strategy across social media, webinars, virtual events or summits, video, and web content 
• Strong track record creating content that supports both brand growth and business outcomes 
• Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles 
• Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus 
• Strong experience partnering with Product Marketing, Demand Generation, Education, Sales, and Creative teams 
• Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging 
• Working knowledge of web content strategy, SEO, content UX, and performance measurement 
• Strong project management and vendor management abilities 
• Clear communicator who can bring structure, alignment, and direction across cross-functional teams 
• Customer-centered leader who is practical, collaborative, and focused on impact 

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment 
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field