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Senior Manager, Lifecycle Marketing
Bilt
New YorkOn-site2d ago
- Employment
- Full-time
- Seniority
- Senior
About the role
- Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
- Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
- Arbitrate content at the user level to ensure members see the most relevant content at the right time
- Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
- Report on campaign performance and use insights to continuously optimize lifecycle content
- Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
- Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
- Implement rigorous campaign QA processes to ensure flawless execution
- Collaborate with engineering teams on technical implementations and eventing architecture
- Must Have:
- 5+ years of lifecycle marketing experience
- Strong intuition for the user and ability to balance customer experience with business needs
- Extensive experience working in Braze with strong knowledge of Liquid
- Expertise building emails with HTML and CSS
- Background working with engineering to trigger, power, and automate campaigns in Braze
- Exposure to martech platforms such as Census, Segment, FullStory, etc.
- Strong communication skills, creative problem-solving ability, and attention to detail
- Thrives in a fast-paced, startup environment with ambiguity
- Nice to Have:
- Design and/or copywriting skills
- Experience with email deliverability
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
Perks & benefits
- 401k
- Medical Insurance
- Unlimited Vacation
- Paid Time Off
- Mental Wellness Budget
- Equity Compensation
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