Senior Manager, Marketing & Funnel Analytics - Aurora, IL

WE ARE AUDIONOVA

Where You Can Belong - Where You Can Grow - Where You Can Have An Impact

 

Senior Manager, Marketing & Funnel Analytics

Salary: $123,000.00-$140,000.00 + Bonus

Location: Aurora, IL/Hybrid

Hours: 8:30am-5:00pm Mon-Fri

 

Role Summary:

The Sr. Manager, Marketing & Funnel Analytics is responsible for enabling data-driven decision-making across the full patient journey—from demand generation through appointment conversion and revenue realization.

This role transforms data into actionable insights, enabling the organization to clearly understand performance, identify opportunities, and take action to drive growth.

The role plays a critical part in elevating the organization from reporting to insight to action—building the visibility, accuracy, and analytical rigor required to improve marketing performance and patient outcomes.

Key Responsibilities

Insight Generation & Decision Support

• Partner with executive leadership to shape performance narratives and inform strategic decisions
• Translate data into clear, actionable recommendations and proactively surface the highest-impact opportunities to improve conversion, efficiency, and revenue
• Quantify the impact of opportunities (e.g., conversion improvements, channel shifts, operational changes)
• Partner with cross-functional leaders to inform decision-making and prioritization

 

Funnel Measurement & Reporting

• Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
• Standardize and maintain reporting across the full patient funnel (lead → booking → show → evaluation → revenue)
• Ensure consistent definitions and alignment across marketing, call center, and clinic performance reporting
• Identify, quantify, and prioritize performance trends and funnel leakage points

Attribution & Data Integrity

• Strengthen data integrity across systems to ensure accurate and reliable performance measurement
• Partner with CRM and technology teams to build and enhance attribution capabilities, including integration of online and offline signals to improve end-to-end visibility
• Improve visibility into true marketing impact across the patient journey

Forecasting & Scenario Modeling

• Build and maintain forecasting models linking marketing inputs to revenue outcomes
• Develop scenario analyses to quantify impact of performance improvements (e.g., conversion rate, show rate, channel mix)
• Support planning and investment decisions with data-backed projections

Marketing & Website Analytics

• Analyze performance across digital channels and website experience
• Identify opportunities to improve conversion (CRO insights, user behavior, path analysis)
• Partner with performance and product teams to prioritize optimization efforts
• Own governance of tagging standards (e.g., GTM, GA4, UTMs, campaign codes) and ensure consistent implementation across teams and vendors
• Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g., offline conversions, booking attribution)

 

 

Dashboarding & Performance Visibility

• Build and maintain dashboards that provide clear, actionable visibility into funnel performance and marketing ROI
• Ensure reporting is timely, accurate, and focused on decision-making
• Continuously improve how performance is communicated across the organization

Key Success Metrics

• Adoption and trust in funnel reporting
• Measurable improvement in attribution accuracy and marketing contribution visibility
• Quality and impact of insights delivered
• Measurable improvements in conversion and funnel performance
• Forecast accuracy and usefulness in planning
• Speed of insight generation and decision support

Profile

• 6–10+ years in marketing analytics, growth analytics, or similar role
• Strong experience analyzing multi-step funnels and conversion performance
• Experience working with attribution, CRM, and cross-channel data
• Advanced analytical skills (SQL, Excel, BI tools; Python/R a plus)
• Experience with digital analytics platforms (GA4, Adobe, etc.)
• Ability to translate complex data into clear business insights and actions
• Strong cross-functional collaborator (marketing, operations, technology)
• Experience in healthcare, retail, or multi-location businesses preferred

 

 

We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.