Senior Manager, Marketing & GTM (AI-First)

<div class="content-intro"><h2><strong><img style="max-width: 100%;" src="https://emoji.slack-edge.com/T077X51KJEQ/zencoder/2badc69a9292c4c1.png" alt=":zencoder:" width="20" data-stringify-type="emoji" data-stringify-emoji=":zencoder:"> About Zencoder</strong></h2> <p>At <span><a href="http://Zencoder.ai" target="_blank">Zencoder.ai</a></span>, we build and orchestrate AI agents that ship real work - code, research, operations, and more. What started as developer tooling is becoming a platform where people and agents collaborate across knowledge work tasks.</p></div><h2><strong>Why this role exists</strong></h2> <p>The way software is built, bought, and adopted is changing faster than any market we’ve seen before.</p> <p>AI is reshaping products, teams, workflows, and entire business functions. As we expand beyond Forgood AI products, how we position, launch, and grow products must evolve as well.</p> <p>We’re looking for a Product Marketing and GTM leader who is already operating in that future.</p> <p>This is not a role where we’ll teach you how to use AI. You’ll be joining an AI-first organization where AI is embedded across product development, operations, GTM, and decision-making. We expect you to bring new ideas, frameworks, workflows, and systems that make us better.</p> <p>We want someone who can teach us.</p> <p>Someone who has a strong point of view on how AI changes marketing, messaging, positioning, demand generation, product launches, and category creation and who can turn that thinking into measurable business outcomes.</p> <h2><strong>What you’ll own</strong></h2> <h3><strong>Messaging &amp; Positioning</strong></h3> <ul> <li>Own company-wide messaging and positioning across products, audiences, and market segments.</li> <li>Develop differentiated narratives that resonate with executives, practitioners, and business teams.</li> <li>Translate complex capabilities into simple, compelling customer value.</li> <li>Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.</li> <li>Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.</li> </ul> <h3><strong>Category Creation &amp; Thought Leadership</strong></h3> <ul> <li>Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.</li> <li>Build narratives that elevate the conversation beyond features and functionality.</li> <li>Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs.</li> <li>Establish the company as a leader in defining what AI-first organizations look like.</li> </ul> <h3><strong>Product Launches &amp; Growth</strong></h3> <ul> <li>Lead GTM strategy for new products, features, and market expansions.</li> <li>Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.</li> <li>Build AI-powered systems that accelerate experimentation and growth.</li> <li>Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels.</li> </ul> <h3><strong>Competitive &amp; Market Intelligence</strong></h3> <ul> <li>Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs.</li> <li>Build positioning frameworks and battlecards that influence product and GTM strategy.</li> <li>Help leadership make strategic decisions through market insight and customer understanding.</li> </ul> <p><strong>What “AI-First” Means Here</strong></p> <p>We already operate as an AI-first company.</p> <p>We’re looking for someone who can push us further.</p> <p>You should have strong opinions on:</p> <ul> <li>How AI changes product marketing</li> <li>How AI changes content creation and distribution</li> <li>How AI changes demand generation</li> <li>How AI changes customer acquisition</li> <li>How AI changes category creation</li> <li>How AI changes the role of marketing teams themselves</li> </ul> <p>We want someone who is actively experimenting, building, and discovering what best-in-class AI-powered marketing looks like.</p> <p>You should arrive with ideas we haven’t thought of yet.</p> <p><strong>Who You Are</strong></p> <ul> <li>3-5 years of experience in an early-stage, high-growth B2B companies in marketing, growth, strategy, or GTM leadership roles.</li> <li>Recent MBA from top 10 MBA programs is an advantage.</li> <li>Exceptional storyteller and communicator.</li> <li>Proven ability to create positioning and messaging that drives adoption, engagement, or revenue.</li> <li>Strong strategic thinker with a bias toward execution.</li> <li>Deep curiosity about AI and how it changes how businesses operate.</li> <li>Comfortable working in ambiguity and creating structure where none exists.</li> <li>Builder mentality: you don’t wait for playbooks—you create them.</li> </ul> <p><strong>What Success Looks Like</strong></p> <p>Within your first 90 days:</p> <ul> <li>Refresh and strengthen core company messaging and positioning.</li> <li>Establish a differentiated market narrative.</li> <li>Launch at least one major GTM initiative informed by AI-first marketing principles.</li> <li>Introduce new frameworks, systems, or workflows that make the broader organization more effective.</li> <li>Make us smarter than we were before you arrived.</li> </ul> <p>The expectation isn’t that you’ll learn our playbook.</p> <p>The expectation is that you’ll help write the next one.</p> <h3 data-start="2822" data-end="2873"><strong data-start="2826" data-end="2871"><strong data-stringify-type="bold">Salary Range</strong></strong></h3> <p>The anticipated base salary for this position is $130,000 - $200,000 gross. The final offer may vary based on geographic location, relevant experience, education, and seniority compared to others in similar roles.&nbsp;</p> <h2><strong>Why Join For Good AI?</strong></h2> <ul> <li><strong>Impact: </strong>Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate.</li> <li><strong>Growth potential: </strong>Thrive in a high-growth AI startup combining personal and career growth.</li> <li><strong>High Talent Density:&nbsp;</strong>Collaborate daily with our team of top-notch engineers and our founder, Andrew Filev.</li> <li><strong>Flexibility:&nbsp;</strong>We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable.</li> </ul><div class="content-conclusion"><p><em>Zencoder is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</em></p></div>