Senior Manager, Media Sales, APAC

The role

• Support the Head of Media Sales, APAC in the development and execution of the Premier League’s media rights sales strategy across selected APAC territories.
• Assist in identifying, assessing and progressing new media rights opportunities across broadcast, digital and platform partners in the region.
• Prepare market overviews, sales materials, commercial proposals, benchmarking analysis and internal briefing documents to support ongoing sales processes.
• Contribute to the Premier League’s international media rights sales strategy and its execution as it relates to the APAC region.
• Help maintain a strong understanding of the APAC sports media landscape, including rights holders, platforms, market trends and competitor activity.
• Support the preparation and coordination of sales processes, including outreach materials, meeting agenda and notes, follow-up actions and pipeline tracking.
• Maintain a thorough understanding of media rights agreements and contractual deliverables.

• Support the day-to-day management of selected broadcaster and platform relationships across APAC.
• Work with Clubs, colleagues and PL Studios (launching June 2026) to ensure that APAC rights holders have access to a ‘best in class’ service and one commensurate with the Premier League’s standing as a premium rights holder.
• Help ensure partners receive a responsive, professional and solutions-oriented experience in their interactions with the Premier League.
• Act as the Broadcasting department contact for market specific requests or issues from commercial partners, sponsors and international development initiatives across APAC.
• Coordinate with internal stakeholders to respond to partner requests, commercial queries and market-specific issues in a timely and effective manner.

• Monitor and report on key developments across APAC media markets, including rights movements, strategic platform activity, macro trends and emerging opportunities.
• Maintain internal records relating to rights cycles, deal status, pipeline opportunities, partner priorities and market intelligence.
• Contribute to regular reporting and planning processes, including status reports, sales updates, market summaries and executive briefing materials.
• Help capture learnings and insights from partner interactions and sales activity to improve regional planning and decision-making.
• Contribute to the content and product development of the Premier League’s international production offering.

• Work collaboratively with colleagues across Media Rights, Premier League Studios, Legal, Finance, Communications, Commercial, Digital, International Events and other relevant teams.
• Assist Clubs in the activation of their media rights or sponsorship/partnership programme in APAC and manage any associated communication with Premier League rights holders.
• Assist with the planning and delivery of partner meetings, workshops, conferences, market visits and other regional engagements as required.
• Provide broader operational and administrative support to the APAC media rights team where needed, helping to ensure strong execution and follow-through across the region  nm n  

Requirements for the role

• Strong background in media rights servicing and activation.
• Experience of providing a key interface between a rights holder and its client(s) and have a passion for customer servicing.
• Strong understanding of sports broadcasting, media rights, and live production environments and, ideally, experience of working with international broadcasters.
• Strategic thinking mindset to support clients’ objectives and drive business growth and innovation internally and externally.
• Strong organisational skills with the ability to manage multiple tasks and stakeholders across different regions and time zones.
• Proven project management skills and experience.
• Confident communicator with excellent relationship‑building skills and a proactive, solution‑driven mindset.
• Collaborative team player who thrives in a cross‑functional environment.
• Attention to detail, reliability, and a commitment to delivering a premium servicing experience.
• Excellent communication and presentation skills, both written and verbal.