Senior Manager, Paid Social (Performance Marketing)

Key Responsibilities

• Own and lead the global paid social strategy across all major social media platforms 
• Manage and optimize multi-million-dollar paid social budgets with a strong focus on efficiency, scale, and profitability 
• Drive customer acquisition, revenue growth, and incremental return on ad spend (iROAS) through full-funnel paid social initiatives 
• Develop audience segmentation, targeting, and retargeting strategies to improve conversion and customer lifetime value 
• Partner closely with Creative and Brand teams to develop high-performing, platform-native creative strategies and testing frameworks 
• Oversee campaign execution, pacing, optimization, and reporting across all paid social programs 
• Identify opportunities to scale emerging channels, beta products, and innovative media formats 
• Build robust testing roadmaps across creative, audiences, bidding strategies, landing pages, and measurement methodologies 
• Analyze campaign performance and consumer insights to drive strategic recommendations and budget allocation decisions 
• Collaborate with Analytics and Data teams to refine attribution, incrementality testing, and measurement frameworks 
• Partner cross-functionally with Ecommerce, Analytics, CRM, and Finance teams to align growth initiatives with company objectives 
• Mentor and develop team members while fostering a culture of accountability, innovation, and continuous improvement 
• Stay ahead of platform changes, consumer behavior trends, and competitive activity within the social and digital landscape 

Skills, Knowledge and Expertise

• 7+ years of experience in paid social, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands 
• Deep expertise across Meta, TikTok, Pinterest, Snapchat, YouTube, and other paid social platforms 
• Proven track record managing and scaling significant paid social budgets with measurable business impact 
• Strong understanding of performance metrics including iROAS, CAC, CPA, LTV, incrementality, and attribution 
• Experience developing full-funnel paid social strategies that balance brand storytelling with performance objectives 
• Strong analytical capabilities with proficiency in reporting and performance analysis tools 
• Experience leading agency relationships and cross-functional partnerships 
• Demonstrated success managing and developing high-performing teams 
• Ability to thrive in a fast-paced, highly collaborative, and rapidly evolving environment 
• Excellent communication, organizational, and project management skills 
• Passion for digital culture, social trends, and innovative consumer marketing 

Benefits, Culture and Perks

• Up to 100% Company Paid Healthcare (medical, dental, vision) 
• Kind Body Fertility Benefits   
• 401(k) savings plan with up to 4% match 
• Unlimited PTO  
• Full Access to LinkedIn learning 
• Employee Discounts  

• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways  
• Annual Holiday Party 
• Annual Summer Party  
• Invitations to pop-ups and other company events  
• Complimentary daily office snacks and beverages