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About the role
<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p>
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<p><strong><span data-olk-copy-source="MessageBody">SEO CONTENT MANAGER</span></strong></p>
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<p><strong>Key Responsibilities</strong></p>
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<li><strong>Own the content strategy</strong> and editorial calendar, prioritizing topics by search opportunity and AI-citation potential.</li>
<li>Direct <strong>keyword research and search intent analysis</strong>, ensuring all content follows on-page SEO best practices and <strong>E-E-A-T principles</strong>.</li>
<li>Build <strong>topic clusters and pillar pages</strong> for topical authority; refresh existing content to maintain rankings and relevance.</li>
<li>Create <strong>"LLM-ready" content</strong> (FAQs, comparisons, listicles, how-tos, case studies) using <strong>answer-first design</strong>, structured for AI extraction and citation.</li>
<li>Embed <strong>original data, statistics, and expert insights</strong> to make content citation-worthy, with clear heading hierarchies and modular formatting.</li>
<li>Strengthen <strong>entity authority</strong> via author bios, About pages, and schema markup (Article, FAQ, HowTo).</li>
<li>Conduct <strong>prompt audits</strong> to identify how content is referenced across AI models and close citation gaps.</li>
<li>Track performance using <strong>Google Analytics, Search Console</strong>, and SEO tools, plus <strong>GEO metrics</strong> (AI citation frequency, share of voice, citation sentiment, AI-referred traffic).</li>
<li>Collaborate with <strong>SEO specialists, PR, product, and development</strong> teams; report strategy and results to leadership.</li>
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<p><strong>Required Skills & Qualifications</strong></p>
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<li><strong>3+ years</strong> in content marketing/SEO content.</li>
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<li>Proven track record of growing <strong>organic traffic and search visibility</strong> through content.</li>
<li>Solid grasp of <strong>SEO fundamentals</strong> and how <strong>LLMs/AI engines</strong> select, summarize, and cite content.</li>
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<div>Knowledge of <strong>semantic SEO, entities, and structured data.</strong></div>
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<li>Exceptional <strong>writing, editing, and editorial judgment</strong>, balanced with data-driven optimization.</li>
<li>Proficiency with <strong>Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console</strong>, and CMS platforms.</li>
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<div>Experience or strong demonstrated interest in AI/generative search and GEO.</div>
<p></p><div class="content-conclusion"><p></p>
<p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"> <span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p></div>
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