Role:

Reporting Into:

Who We Are:

Key Responsibilities

What You’ll Do

Executive Leadership

• Serve as the executive leader responsible for the end-to-end performance marketing function, including Paid Media and Client Services.
• Partner with the COO and executive team to define and execute the long-term strategic vision for Clever Digital Marketing.
• Contribute to company-wide planning, growth initiatives, and operational leadership as part of the executive leadership team.

Paid Media Strategy & Innovation

• Own the company-wide performance marketing strategy, ensuring best-in-class execution across Paid Search, Paid Social, and emerging channels.
• Identify and champion new growth levers, technologies, platforms, and optimization frameworks that improve lead quality and drive client revenue.
• Ensure our performance marketing programs remain data-driven, scalable, and aligned with evolving platform and industry changes.
• Maintain deep familiarity with major advertising platforms including Google Ads, Meta Ads, and Microsoft Advertising.

Client Services Leadership

• Oversee the Client Services function, ensuring exceptional client delivery, retention, and account growth.
• Establish systems that tightly integrate Client Services and Paid Media, aligning teams around shared performance and business outcomes.
• Support senior client relationships with strategic oversight and executive presence.
• Drive initiatives that increase client retention, satisfaction, and expansion opportunities.

Organizational Design & Team Leadership

• Architect and scale the organizational structure across Paid Media and Client Services, ensuring clarity in leadership layers and responsibilities.
• Lead and mentor a large, multi-disciplinary team of directors, managers, and specialists.
• Build strong leadership pipelines through coaching, mentorship, and succession planning.
• Create ascension systems that enable employees to grow into leadership roles.

Operational Excellence

• Lead quarterly and annual planning cycles for media strategy, departmental priorities, and performance forecasting.
• Develop and refine scalable SOPs, quality assurance systems, marketing playbooks, and operational frameworks.
• Work closely with Operations and Analytics teams to implement systems that improve performance visibility and decision-making.
• Ensure teams operate with clear processes, strong accountability, and consistent performance standards.

Data & Performance Oversight

• Oversee performance reporting and forecasting across all paid channels and client portfolios.
• Ensure teams leverage data and analytics to continuously improve campaign performance and client outcomes.
• Establish clear KPIs and performance benchmarks across departments.

Cross-Functional Collaboration

• Partner closely with Operations, Analytics, and Executive Leadership to scale internal systems and infrastructure.
• Support new business initiatives and agency growth opportunities through strategic leadership and expertise.

Skills, Knowledge and Expertise

What We’re Looking For

• 10-15+ years of experience in performance marketing, with deep expertise in Paid Search and Paid Social.
• 8+ years of senior leadership experience, including managing senior leaders such as Directors, Group Directors and VP’s.
• Proven experience overseeing large-scale paid media programs with $10M+ monthly spend.
• Experience managing large teams of 50+ employees across multiple functions.
• Agency experience leading both media strategy and client services delivery.
• Strong operator with a track record of building scalable processes, systems, and organizational structures.
• Demonstrated ability to mentor and elevate senior leaders and department heads.
• Exceptional strategic thinking combined with strong operational execution.
• Experience integrating paid media, CRO, and creative to drive measurable growth.

What Makes You Successful in This Role

• You combine strategic leadership with operational discipline.
• You are passionate about building high-performance teams and strong leadership cultures.
• You thrive in fast-growing organizations where systems and scale must evolve quickly.
• You are both analytical and decisive, using data to inform strategy while moving quickly to drive results.

Nice-to-Have Qualifications

• Experience leading and growing performance media teams at high growth, independent agencies
• Strong understanding of marketing measurement and attribution frameworks
• Experience with automation, AI, and advanced media optimization tools
• Familiarity with multi-market or global media programs
• Launching additional performance based service offerings i.e. programmatic

Benefits

• Competitive base salary + performance-based bonuses
• Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
• Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
• Company-provided MacBook computer
• Home office budget and Clever merch delivery to get you started
• Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
• The chance to shape and grow a high-performing Enterprise team
• A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.