Market Manager - MD, DC, VA

<div class="content-intro"><h2><strong>About Public Label</strong></h2> <p>Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more.<br><br>At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.</p></div><p><span style="font-size: 12pt;"><strong>Visa sponsorship&nbsp;</strong>is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.</span></p> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong><strong class="ignore-global-css">Overview: </strong></strong></span></p> <p><span style="font-size: 12pt;">Public Label is seeking a Market Manager to lead field execution across the <strong>MD, DC &amp; VA</strong> markets within the Moët Hennessy national field program. This&nbsp;role manages premium event activations, staffing coordination, logistics alignment, and&nbsp;market-level operational excellence.</span></p> <p><br><span style="font-size: 12pt;">This position requires a strong&nbsp;in-market presence, excellent communication skills, and the ability to respond quickly to&nbsp;incremental and ad hoc activation requests. The Market Manager will ensure flawless&nbsp;execution of brand standards, maintain strong relationships with internal partners, and&nbsp;represent Public Label professionally in a fast-paced, high-demand environment.</span></p> <p><span style="font-size: 12pt;"><strong><span class="ignore-global-css">Essential Duties and Responsibilities</span>&nbsp;</strong>(Other duties may be assigned)</span></p> <h3><span style="font-size: 12pt;"><strong>Field Execution &amp; Market Management&nbsp;</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Execute and oversee all scheduled sampling events, brand activations, and experiential programming within the <strong>MD, DC &amp; VA </strong>markets.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage staffing, asset readiness, product availability, and compliance for all events.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure consistent adherence to brand standards, legal requirements, and sampling protocols.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Troubleshoot in-market issues and provide proactive solutions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure compliance requirements (permits, certifications, training) are met for all events.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Maintain strong knowledge of <strong>MD, DC &amp; VA&nbsp;</strong>on-premise and off-premise environments, including local market nuances.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong>Client &amp; Cross-Functional Communication</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as the primary day-to-day contact for Moët Hennessy market stakeholders.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead all client communications and calls&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Provide client with weekly reporting and insights</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Main a strong understanding of market performance across all program KPIs</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with the Field Execution Manager, logistics, EMI, recruitment, and account teams.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Maintain a high level of professionalism and visibility given client HQ proximity.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Provide timely communication of risks, escalations, and market updates.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong>Logistics Coordination&nbsp;</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with local logistics team members and/or vendors to ensure timely delivery, routing, and retrieval of assets, POS materials, product, and equipment for all scheduled activations.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Communicate logistics needs proactively to prevent delays and disruptions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure all logistical partners understand activation requirements, timelines, and compliance standards for premium programs.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong>Staffing &amp; Brand Ambassador Oversight</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Recruitment to identify, onboard, and train local brand ambassadors to ensure strong field execution in assigned markets.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Coordinate staffing schedules to ensure full coverage for all activations.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure brand ambassadors understand activation requirements, sampling protocols, compliance expectations, and reporting standards.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor brand ambassador performance in-market and escalate any quality, compliance, or behavioral concerns.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure timely submission of recaps, photos, and required documentation from brand ambassadors.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support staffing-related administrative tasks, including reconciliation of staffing hours, event claims, and reimbursement submissions.</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>Incremental &amp; Ad Hoc Event Support</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support all incremental and ad hoc activation requests within assigned markets, including staffing, logistics coordination, and event readiness.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Communicate timing, feasibility, and any required adjustments to internal counterparts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure incremental activations meet brand standards and are reported accurately.</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>Market Planning &amp; Allocation Support&nbsp;</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support allocation pacing and event scheduling.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Track activation volume, identify shifts in demand, and flag risks to counterparts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure accurate reporting and tracking for all completed events.</span></li> </ul> <p>&nbsp;</p> <h3><span style="font-size: 12pt;"><strong>Cross-Functional Communication &amp; Alignment</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support integrated communication across the account team, EMI operations, and production/logistics teams.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Keep internal partners informed on operational needs, event outcomes, and market activity.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Assist with onboarding and development of brand ambassadors as needed.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong class="ignore-global-css">Qualifications -&nbsp;</strong>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">3-5 years of experience in leading experiential marketing, event execution, or brand activation, ideally managing single or mid-volume markets.&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong understanding of event execution in on-premise and off-premise environments, including sampling protocols and compliance requirements.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong knowledge of <strong>MD, DC &amp; VA </strong>on-premise and off-premise environments.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience coordinating brand ambassador staffing, event readiness, and day-of execution.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong organizational and multitasking abilities with the ability to manage several events and timelines simultaneously.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Excellent communication and interpersonal skills; comfortable with client visibility.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proficiency with Microsoft Office Suite (Excel, PowerPoint, Outlook) and collaboration tools such as SharePoint, Teams, Zoom, and Slack.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Comfort working independently while following established processes and guidelines.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to escalate issues quickly and provide clear solutions in a fast-paced environment.&nbsp;</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>Physical &amp; Travel Requirements</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to work remotely with reliable internet and a professional workspace.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Comfortable operating in a virtual-first environment while managing a high-visibility market.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Up to 30% in-market presence in the MD, DC or VA areas&nbsp;(activations, trainings, and incremental events).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to lift and transport event materials (up to 50 lbs) as needed for market support.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to work evenings and weekends based activation schedules.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to stand for extended periods during activations or market visits, when required.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong>Total Perks Package</strong></span></p> <ul> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">The chance to be a part of a growing company and the next success story</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Amazing opportunities for career development</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Recognition programs</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Employee referral bonus</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Fun and collaborative work environment</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Casual dress code</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;">Insurance Coverage (medical, dental, vision, life, and disability)</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">401(k) retirement plan, with employer 4% match</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Work/life benefits, including mental health and wellbeing support</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Flexible Time Off Policy</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Paid holidays, including agency soft closing Christmas Eve-New Year's Day</span></li> <li style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Paid leave options, including sick leave, medical leave for self and family, and parental leave</span></li> </ul><div class="content-conclusion"><p><strong>Equal Employment Opportunity</strong></p> <p><strong>Public Label Agency</strong> is dedicated to fostering an inclusive and equitable workplace. We celebrate diversity and are committed to providing equal opportunities regardless of race, gender, orientation, disability, or any other protected status.</p> <p>If you require accommodations during the recruitment process, please let us know.</p> <p>We appreciate all applications; however, only shortlisted candidates will be contacted.</p> <p><span class="ignore-global-css">California Residents - Please review our Privacy Notice <a href="https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing" target="_blank">here.</a></span></p></div>