Marketing AI & Automation Specialist

Key Responsibilities

• Architect, manage, and scale AI workflows that supercharge content creation, campaign execution, and sales enablement, such as drafting assistants, content repurposing pipelines, and lead-scoring agents. 
• Hunt down repetitive, high-volume tasks ripe for automation, then design the solution, deploy it, and prove the impact. 
• Evaluate and weave cutting-edge AI tools and agents into our marketing stack. 
• Craft and fine-tune prompts, set smart guardrails, and document workflows so the whole team can run with them confidently and consistently. 
• Safeguard output quality, accuracy, and brand consistency, continuously tuning workflows as the technology and our needs evolve. 

• Take full ownership of HubSpot day to day, using AI to streamline and automate contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting. 
• Partner with the Operations team and external partners to build AI SDR agents that scale our qualification process and outreach. 
• Harness AI to build and maintain dashboards and reports that deliver crystal-clear visibility into pipeline, campaign performance, and the marketing KPIs that matter. 
• Connect HubSpot seamlessly with our marketing and AI tools, keeping data clean, structured, and well governed. 
• Document CRM processes so teams across every region run from one consistent playbook. 

• Partner closely with marketing, operations, sales, and product teams to turn ideas into results. 
• Drive projects to the finish line on time, with clear, consistent communication across every stakeholder. 

Skills, Knowledge and Expertise

• A track record of at least 2 years in marketing operations, data, or AI, ideally in a fast-moving B2B or SaaS environment.   
• Deep, hands-on HubSpot expertise spanning administration, workflows, lead management, and reporting. 
• Real-world experience putting AI tools to work, with sharp instincts for where they shine and where they fall short. 
• Fluency with AI workflows, agents, and CRM-connected automation, with tools like HubSpot Breeze, Claude, ChatGPT, and Copilot. 
• A gift for designing and documenting processes that any non-technical colleague can follow with ease. 
• A data-driven mindset and the rigour to prove whether a workflow truly moves the needle. 
• Crisp written communication and an eye for detail that misses nothing. 

• Marketing teams embrace AI workflows that measurably slash manual effort and lift marketing performance. 
• A thriving network of AI agents powers marketing functions and consistently delivers high-performance results. 
• Seamless communication and collaboration with internal teams and external partners. 
• A pristine, always-current CRM powering every marketing activity. 
• Marketing activities launch on time, every time. 
• Clean data flows seamlessly across every system, turning cross-functional input into optimized processes. 
• Reporting that is accurate, timely, and trusted across the business.