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About the role
- Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
- Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
- Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
- Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
- Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
- Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
REQUIREMENTS
- Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 6-10 years in marketing, business analytics, or strategy
- Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
- Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
- Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
- Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
- Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Key Responsibilities
- Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
- Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
- Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
- Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
- Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
- Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
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