Marketing Associate (APAC)

Key Responsibilities

• Develop an annual marketing strategy/plan to deliver against regional objectives and priorities, aligned with the global marketing strategy and global/regional priorities. 
• Be the regional voice within the global marketing community. 
• Localise global marketing campaigns and initiatives to ensure relevance with regional markets and customer segments  
• Participate in annual and quarterly planning sessions with the Global Head of Marketing and wider Regional Marketing leadership community to align on key initiatives, resource allocation, and performance priorities. 

• Be the custodian of brand in region and uphold brand consistency across the region.  
• Ensure brand visibility at relevant regional events, conferences and forums. 
• Curate and adapt content (e.g., case studies, thought leadership, presentations) to support local engagement and sector-specific opportunities. 
• Develop and manage regionally specific physical and digital collateral. 
• Liaise with global team on graphic design and asset creation. 

• Plan and execute regional marketing campaigns. 
• Plan regional PR for GTM initiatives/new launches. 
• Develop and manage regionally specific social media content. 
• Develop, review and adjust annual marketing plan on a quarterly basis. 
• Plan and execute integrated marketing campaigns, including digital, PR, events, social media and content to meet assigned objectives and business priorities. 
• Champion the use, onboarding and adoption of relevant marketing tools and platforms. 
• Manage regional marketing activity in Monday.com and ensure coordination across business units and services lines  
• Coordinate regional inputs to press releases and media content with Global Government and PR Manager 
• Support media relationships, coordinated globally. 
• Coordinate specific, approved events such as expositions and sponsored events, working with the FB and Programmes teams.  

• Track, measure and report on the effectiveness of marketing activities using agreed KPI’s. 
• Maintain marketing dashboards and contribute to monthly and quarterly business reviews.

• Ensure the regional marketing budget is maintained and maximised, demonstrate return on investment (ROI) of tactical spend where possible. 
• Manage event budgets, according to appropriate approvals.

• Support inbound regional business enquiries. 
• Nurture relationships within existing customers, in support of key account management. 

Skills, Knowledge & Expertise

• Relevant tertiary qualification in marketing or equivalent. 
• Minimum 5 years’ work experience in a similar role. 
• Excellent communication skills, both written and oral. 
• Proficient in the use of Microsoft 365. Proficiency in marketing tools such as HubSpot, GA4, Monday.com, PowerBi, and Meltwater 
• Ability to operate with autonomy to deliver against a regional marketing strategy and priorities, coordinated globally. 
• Proven track record in designing and delivering effective marketing campaigns. 
• Strong influencing and interpersonal skills to build and maintain relationships with colleagues and key stakeholders. 
• Proven commercial acumen with a track record of meeting and exceeding KPIs. 
• Ability for occasional travel, as required. 

Job Benefits

• We offer remote, hybrid, and part-time work options, with offices across Australia. We’re proudly ‘flexified’ with Flexa! 
• Our industry competitive benefits include a competitive salary offering, performance bonuses, and companywide bonuses as part of being an employee benefits trust 
• Defence Reserve Leave enabling defence reservist employees to undertake ADF obligations without financial disadvantage. 
• 24/7 Employee Assistance Program (EAP). 
• We invest in learning and development to help you grow.