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About the role
<div class="content-intro"><p><sup><strong>About the Company</strong></sup></p>
<p><sup>Dirac is on a mission to reindustrialize The West. American manufacturing is broken—burdened by inefficiency, bureaucracy, and outdated processes. We are pioneering Model-Based Manufacturing, where context-aware production planning informs design in real-time—eliminating the disconnect between engineering and manufacturing. Our platform automates what can be automated and captures tribal knowledge where automation falls short, creating a seamless system for building at scale. We're building the tools modern manufacturers need to move faster and build better, the pillars of a more abundant future.</sup></p>
<p><sup>We are a mission-driven company of world-class engineers and operators with a culture of high trust, high agency, and high autonomy.</sup></p></div><p><strong>How You Will Contribute</strong></p>
<p>You’ll own and run our marketing and growth engine—ads, content, SEO, sponsorships, and more.</p>
<p>You’ll take over work we’ve previously split between agencies and team members, bringing it fully in-house so you can execute end-to-end and move fast.</p>
<p>You’ll measure, improve, and iterate, driving leads, awareness, and ROI across our core channels.</p>
<p><strong>What You’ll Do</strong></p>
<p>- <em>Own the Growth Strategy </em>– Define and execute our marketing plan in partnership with leadership. You’ll manage the budget, set priorities, and be accountable for results.<br>- <em>Run Paid Campaigns</em> – Personally manage our Ad spend across all digital channels. Test, refine, and optimize for CAC and ROI.<br>- <em>Drive Content Creation</em> – Write long-form and short-form content—case studies, blog posts, thought leadership, and social posts—on behalf of executives, product, and sales teams.<br>- <em>Manage Web Presence</em> – Own updates to our site, publish new content, manage sitemaps, and ensure SEO best practices are in place.<br>- <em>Lead SEO & Optimization</em> – Conduct keyword research, track rankings, and make hands-on improvements to drive organic traffic.<br>- <em>Measure & Report</em> – Track lead volume, CAC, ad performance, content output, and brand reach. Share clear reports and insights with the team.<br>- <em>Experiment & Iterate</em> – Test new channels, content formats, and growth tactics to keep us ahead of the curve.</p>
<p><strong>What You Bring</strong></p>
<p>- Strong writing skills—you can create clear, compelling content for technical and business audiences.<br>- Comfort with paid advertising platforms, including LinkedIn Ads and Reddit Ads.<br>- High agency and execution—you move fast, stay organized, and take full ownership from idea to result.<br>- Curiosity and adaptability—you’re willing to learn new tools and approaches to get better results.<br>- Basic technical comfort—able to work in Webflow, manage SEO tools, and set up analytics tracking.<br>- Interest in manufacturing, engineering, or industrial tech.<br>- Strong love for your country—a conviction around the importance of restoring American superiority in manufacturing and a strong belief the the virtues of a world that follows the example we set here in these United States.</p>
<p><strong>Nice To Have</strong></p>
<p>- Experience with Webflow, HubSpot, data enhancement, and other related marketing tools.<br>- Knowledge of SEO best practices, from keyword research to on-page optimization.<br>- Familiarity with industrial or manufacturing sectors.<br>- Design experience: Figma, Canva, etc.<br>- Exposure to B2B SaaS or technical marketing.<br>- Technical competence as evidenced by the ability to write basic Python scripts, or others collect, prepare and parse data.</p><div class="content-pay-transparency"><div class="pay-input"><div class="title">New York Pay Range</div><div class="pay-range"><span>$70,000</span><span class="divider">—</span><span>$100,000 USD</span></div></div></div><div class="content-conclusion"><p><sup><strong>Equal Opportunity Employer</strong></sup></p>
<p><sup>Dirac is an Equal Opportunity Employer; employment with Dirac is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.</sup></p>
<p><sup><strong>Location & Travel</strong></sup></p>
<p><sup>This role is fully in-person at our NYC office.</sup></p>
<p><sup><strong>Eligibility</strong></sup></p>
<p><sup>Employment is restricted to <strong>U.S. Persons</strong> as defined by <strong>ITAR (22 CFR §120.15)</strong></sup></p>
<p><sup><strong>Benefits:</strong></sup></p>
<p><sup>- Health, Dental, Vision Insurance: Comprehensive coverage to ensure you and your family stay healthy.</sup><br><sup>- Generous Paid Time Off: Enjoy flexible, high-trust PTO and sick leave.</sup><br><sup>- Stock Options: Participate in our success with a generous stock option plan.</sup><br><sup>- Commuter Benefits (NYC): Save on transportation costs with our commuter benefits program.</sup></p></div>
Perks & benefits
- Vision Insurance
- Paid Time Off
- Equity Compensation
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