Marketing Lead

About Us

The Role

Key Responsibilities

Content Strategy

• Develop and implement a content calendar focusing on AI and financial crime prevention topics
• Create regular blog posts, whitepapers, and quarterly industry reports
• Produce case studies showcasing 3-5 customer success stories within your first six months
• Leverage AI to build repeatable systems

Event Strategy & Execution

• Plan and execute 1-2 webinars quarterly on relevant industry topics
• Secure speaking slots at 6-8 key financial services and fintech conferences annually
• Organize regulat executive roundtables with potential customers and partners
• Develop presentation materials and speaking points for founder appearances

Digital Marketing & Web Presence

• Redesign and optimize our website to increase conversion rates
• Implement content strategy to improve organic traffic by 30% within 12 months
• Manage our LinkedIn, Twitter, and other social media channels with consistent posting

Partnership & Sales Enablement

• Establish a content repository for easy access to all marketing materials
• Develop partner marketing kits to support channel growth
• Build ROI calculators and other tools to accelerate sales cycles
• Establish a content repository for easy access to all marketing materials

Branding & Measurement

• Refine our brand positioning, messaging architecture, and visual identity
• Implement attribution tracking to measure marketing contribution to pipeline
• Set up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.)
• Manage and optimize marketing budget across channels based on performance

What You Bring

Experience

• 4-6 years of B2B marketing experience in enterprise software or fintech
• Proven success running integrated marketing campaigns that generated measurable pipeline
• Experience with content creation resulting in engagement rate improvement
• Track record of growing website traffic and conversion rates through data-driven optimization
• Experience implementing and utilizing marketing tools (HubSpot, Marketo, Google Analytics, etc.)

Skills & Abilities

• Exceptional writing skills with samples of published B2B content
• Strong project management capabilities, managing 5-7 concurrent initiatives
• Experience with marketing analytics and A/B testing methodologies
• Proficiency with marketing automation platforms and CRM systems
• Ability to translate technical concepts into compelling business narratives

Mindset

• Execution-oriented approach with focus on measurable outcomes
• Comfortable with rapid iteration and experimentation
• Resourceful problem-solver who can maximize impact with limited resources
• Collaborative mindset for cross-functional partnerships

Logistics

• Location: San Francisco (in-office 5 days/week)
• Reports to: CEO/Co-founder

Why Join Greenlite?

• Ownership: You'll build our marketing function from scratch with direct founder support
• Impact: Your work will directly influence our growth trajectory and market position
• AI: Work at the cutting edge of AI and financial crime prevention
• Growth: Opportunity for rapid career advancement as the company scales
• Team: Join a talented group of engineers, data scientists, and business leaders passionate about our mission