Marketing Lead

Job Overview

Key Responsibilities:

• Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics.

• Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities.

• Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions.

• Strategically manage and allocate budgets to maximize ROI while supporting long-term growth objectives.

• Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking.

• Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives.

• Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy’s continued growth.

• 4+ years of experience in digital marketing, growth marketing, or performance marketing
• 2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns
• Demonstrated success in scaling paid acquisition efforts in a startup, scale-up, or high-growth environment
• Strong analytical skills with the ability to interpret data and drive optimization decisions
• Experience using tools such as Google Analytics, Meta Business Manager, and ad reporting dashboards
• Comfortable working independently in a fast-paced, remote environment with limited oversight
• Strong ownership mindset, execution bias, and ability to prioritize for impact.

• Experience in healthcare, mental health, or wellness marketing
• Familiarity with HIPAA-conscious or regulated marketing environments
• Experience building or scaling marketing programs from early or mid-stage growth.

Why Luna Joy?

• Mission-Driven Purpose: Be a part of an organization dedicated to improving access to mental health care, empowering individuals, and creating positive, lasting change in our communities.
• Flexibility & Work-Life Balance: We offer a fully remote work environment that allows you to work from wherever you're most comfortable. Embrace the freedom of remote work while staying connected with a supportive team. This flexibility enables you to create a workspace that fits your needs, allowing you to focus on making a meaningful impact from anywhere.
• Collaborative & Inclusive Culture: Join a community of diverse talent who share your passion for making a difference. We foster a culture of collaboration, growth, and mutual support to help you thrive in your role.
• Rewarding Compensation: We recognize the value of your work with fair pay, bonuses, and advancement opportunities as we continue to expand our reach and impact in the mental health space.

Compensation & Benefits:

• Compensation Range: $1,500 - $2,000 per month, based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements.
• Access to educational resources and a supportive community of like-minded professionals.

Interview Process