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Marketing Lead
Recharged
New YorkOn-site6mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
- We're hiring our first full-stack marketer to own, build, and scale our entire growth engine. You'll partner directly with the founders to drive customer acquisition across all channels—paid, organic, channel partnerships, and everything in between. We need someone who can build the playbook and start executing on it at a high level.
- You'll be responsible for acquiring both EV buyers and sellers, launching in new markets, and optimizing our entire funnel from awareness to conversion – all while being a thoughtful steward of the Recharged brand.
- Partner with founders to set growth targets, build forecasts, and allocate budget across channels
- Own the P&L for marketing spend, tracking CPL by channel and optimizing CAC across the buyer and seller funnels
- Drive both short-term performance (paid acquisition) and long-term defensibility (e.g. SEO, brand)
- Execute across omnichannel opportunities that drive traffic and conversion both online and to our Experience Centers.
- Manage, scale, and audit proven channels while launching and testing new ones
- Partner with engineering to support a programmatic SEO strategy and establish content authority around EV-related topics
- Explore potential channel partnerships to expand reach and new customer bases
- Lead GTM marketing strategies for new geographic launches, from awareness campaigns to local market penetration
- Support new Experience Center openings with launch campaigns
- Partner with founders and engineering to launch new products that drive increased conversion
- Build and optimize funnels and flows across our marketplace, analyzing performance and analytics data to continuously improve
- Craft positioning and messaging that ensures our value proposition drives meaningful conversion
- Support social media customer education content that demystifies EV ownership, builds confidence in used EV purchases, and strengthens our brand
- Work closely with engineering to architect our marketing tech stack and attribution systems
- Design and execute email campaigns, drip sequences, and lifecycle marketing programs, including understanding and optimizing existing drip campaigns and workflows in Hubspot to nurture leads, automate outreach, and drive conversion
- Partner with engineering for conversion optimization across the digital experience
- Collaborate with social media team to track organic mix and support content strategy
- Establish KPIs, dashboards, and reporting cadences to measure performance, identify bottlenecks, and iterate rapidly
- You live in the data: complete cohort analysis, A/B testing, and multi-touch attribution, etc.
- Know when to hire, bring in vendor / agency support, or roll up your sleeves as a member of a scrappy team, whether that's launching a new performance channel or creating compelling campaign creatives
- Leverage the latest AI tools to supplement your workflows and processes, and select the right tools
- Build systems and processes that enable scale without sacrificing quality, speed, or CAC
- 5+ years in marketing roles, ideally across various marketing functions with direct-to-consumer experience
- Deep expertise in paid performance marketing: you've personally launched, optimized, and scaled successful campaigns (and experience with related platforms – GA4, Google Ads, Meta, etc.)
- Experience in early-stage or high-growth startups where you wore multiple hats and moved fast
- Track record of leading growth initiatives and P&L ownership
- Data-obsessed: you make decisions based on cohort analysis, LTV models, and incrementality tests. Highly analytical with strong technical skills in Excel/Sheets/BI/Analytics tools (e.g. Looker, PostHog – and whatever else you prefer using!)
- Technical fluency: you understand tracking pixels, UTM structures, attribution models, and can partner effectively with engineers to build what's needed
- CRM expertise: you understand sophisticated workflows in HubSpot (or similar) to automate nurture, scoring, lead routing, and handoff to sales, and are capable of building out multi-touch attribution tracking
- SEO & content strategy experience: you know how to build organic flywheels through keyword research, content creation, and technical optimization
- Comfortable with ambiguity: in an early-stage environment, priorities shift and you'll need to triage ruthlessly while maintaining a bias to action
- Ownership mentality: you ruthlessly identify opportunities, build plans, and execute
- Default to leveraging AI tools to operate efficiently and move quickly before defaulting to hiring or outside support
- Executive communication: you can present strategy and results to leadership team members and investors confidently
- Process-oriented but pragmatic: you build systems that scale without over-engineering
- Bonus points for experience in automotive, mobility, or marketplace businesses, and interest in electrification or the EV market
- Build the marketing function from scratch at a company with proven product-market fit
- Own the entire marketing strategy with direct access to founders, engineering, and sales resources
- Autonomy to experiment, test new channels, and shape the trajectory of a fast-growing business with a strong brand
- Work on a mission that matters: simplifying electric vehicle ownership by providing a world-class experience to EV buyers and sellers
- Join a small, high-trust team in a startup environment where your work has immediate, visible impact
- Competitive equity package in a rapidly growing Series A-stage company
- Salary: $120,000 - $180,000 base, depending on experience (not including bonus opportunities)
- Equity: Competitive equity package that makes you a true stakeholder in the company's success
- Benefits: Comprehensive health benefits package
Perks & benefits
- Equity Compensation
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