Marketing Campaign Operations & Analytics Manager

Halcyon

WorldwideRemote21h ago

About the role

<div class="content-intro">What we do: Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware. Who we are: Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers. As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.</div><h2>Senior Marketing Campaign Operations & Analytics Manager</h2> Halcyon is a cybersecurity company focused on defeating ransomware. Our Marketing team is looking for a Senior Marketing Campaign Operations & Analytics Manager to own the engine behind our marketing programs, from campaign execution through attribution and reporting and to build the tooling that makes marketing data self-service. This is a hands-on, builder-oriented role for someone who lives in Marketo, partners naturally with demand generation, and can turn messy marketing data into clean, defensible insight. Reporting to the Director, Marketing Operations, you will operate with a high degree of autonomy on a lean, fast-moving team. <h2>What You'll Do</h2> <ul> <li style="font-size: 10pt;">Own campaign and email operations end to end. Partner closely with demand generation to plan, build, QA, launch, and measure marketing campaigns and email programs across both prospect and customer audiences.</li> <li style="font-size: 10pt;">Manage nurture and lifecycle programs. Design, build, and maintain nurture streams, programs, and reporting that move prospects through the funnel.</li> <li style="font-size: 10pt;">Run marketing attribution and reporting. Maintain channel mapping and attribution models, and produce funnel, pipeline, conversion, ARR, and ROI reporting that the business trusts — with data governance practices that keep accuracy, integrity, and consistency across marketing systems.</li> <li style="font-size: 10pt;">Support field and event marketing. Produce landing pages, forms, programs, and event assets for field and executive events.</li> <li style="font-size: 10pt;">Build internal tooling and enablement. Create self-service tools, documentation, and processes that scale marketing operations across the team.</li> <li style="font-size: 10pt;">Be deep in the martech stack. Support keeping Marketo, Salesforce, and connected systems healthy, integrated, and well-governed, including program templatization and user management.</li> </ul> <h2>What You Bring</h2> <ul> <li style="font-size: 10pt;">5+ years in marketing operations, campaign operations, or a closely related role.</li> <li style="font-size: 10pt;">Deep, hands-on Marketo expertise — programs and program templatization, smart campaigns, forms, landing pages, and email — including platform administration and user management.</li> <li style="font-size: 10pt;">Proven track record running end-to-end campaign and email operations — across prospect and customer audiences — in close partnership with demand generation.</li> <li style="font-size: 10pt;">Experience designing and executing nurture and lifecycle programs.</li> <li style="font-size: 10pt;">Strong attribution and analytics skills — channel mapping, multi-touch attribution, and funnel/pipeline reporting (Bizible / Marketo Measure a plus).</li> <li style="font-size: 10pt;">Working knowledge of Salesforce and how it connects to marketing automation.</li> <li style="font-size: 10pt;">Familiarity with intent-based and broader GTM tools (e.g., AdRoll, MadKudu, 6Sense) and how they feed into campaign targeting and scoring.</li> <li style="font-size: 10pt;">A builder's mindset — comfortable creating tooling, automating and orchestrating processes, and improving how the team works.</li> <li style="font-size: 10pt;">Clear, data-driven communication, a strong bias for action, and a lean toward defensible metrics over vanity numbers.</li> </ul> <h2>Nice to Have</h2> <ul> <li style="font-size: 10pt;">Experience with marketing data tooling, scripting, or browser-based reporting solutions.</li> <li style="font-size: 10pt;">Familiarity with conversion tracking, tag/consent management, and webhook-based integrations.</li> <li style="font-size: 10pt;">Background supporting B2B demand generation in a technology or cybersecurity context.</li> <li style="font-size: 10pt;">AI orchestration and process optimization.</li> <li style="font-size: 10pt;">Working in project management tools such as Jira, Asana, or Trello.</li> <li style="font-size: 10pt;">Working knowledge of website CMS platforms such as Webflow or WordPress.</li> </ul> Benefits:  Halcyon offers the following benefits to eligible employees:  <ul> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents. </li> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Short and long-term disability coverage, basic life and AD&D insurance plans. </li> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Medical and dependent care FSA options. </li> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">401k plan with a generous employer contribution. </li> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Flexible PTO policy. </li> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Parental leave. </li> <li style="font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Generous equity offerings. </li> </ul> The Company reserves the right to modify or change these benefits programs at any time, with or without notice.  The expected base salary range for this position is $130,000 - $155,000. Compensation varies based on a variety of factors which include (but are not limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offers, and equity awards. <div class="content-conclusion">In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company. We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.</div>

Perks & benefits

401k
Unlimited Vacation
Paid Time Off
Equity Compensation

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