Entry Level Marketing Lead (College GTM Strategy)

Knowt is one of the fastest-growing AI tools in education — used by 6,000,000+ students to learn faster, study smarter, and ace their exams. We're now building a nationwide College Ambassador Program to dominate campuses and drive rapid student growth.

We’re hiring a College Ambassador Program Lead — ideally someone who has PERSONAL experience being a campus ambassador and understands what actually motivates students, what works on the ground, and how to turn scrappy tactics into scalable systems.

Responsibilities

• Build and scale the entire ambassador program from practically zero to nationwide.

• Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.

• Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results.

• Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships.

• Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).

• Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.

• Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. Manage weekly growth experiments across campuses and use data to iterate.

Requirements

• 1–3 years experience in student marketing, ambassador programs, college growth, or community building.

• Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before.

• Proven ability to build and scale operational systems with lots of moving parts.

• Strong communicator who’s high-energy, organized, and biased toward action.

• Experience working with student creators, influencers, or ambassador cohorts is a big plus.

• EdTech or consumer app growth experience preferred, but not required.