Marketing Communication - Senior Specialist

<p><strong>Job Responsibilities:</strong></p> <p>Communication Strategy:</p> <ul> <li>Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.</li> <li>Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.</li> <li>Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.</li> </ul> <p>Short Video Production:</p> <ul> <li>Conceptualize, script, and&nbsp; coordinate to produce short videos that showcase our clients' products and services.</li> <li>Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.</li> <li>Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.</li> </ul> <p>Live Streaming Marketing:</p> <ul> <li>Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.</li> <li>Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.</li> <li>Analyze live streaming performance data and adjust strategies for maximum ROI.</li> </ul> <p>Influencer and Affiliate Management:</p> <ul> <li>Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.</li> <li>Identify and establish relationships with influential figures in e-commerce platforms and social platforms.</li> <li>Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.</li> </ul> <p>Reports</p> <ul> <li>Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.</li> </ul> <p>&nbsp;</p> <p><strong>Key Requirements:</strong></p> <ul> <li>Bachelor's degree in communications, marketing, public relations, or a related field</li> <li>2-3 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.</li> <li>Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.</li> <li>Strong analytical mindset with the ability to leverage data for decision-making.</li> <li>Strong understanding of marketing communication theory and principles.</li> <li>Ability to think strategically and creatively.</li> <li>Excellent written and verbal communication skills.</li> <li>A self-starting attitude – the ability to work independently and take initiatives</li> <li>Ability to manage multiple projects simultaneously&nbsp;</li> <li>Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD</li> </ul>