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About the role
<h3><span style="font-size: 18pt;"><strong>About the Role:</strong></span></h3>
<p><span style="font-size: 14pt;"><span data-contrast="auto"><span style="font-size: 12pt;">We are seeking a highly skilled and experienced Marketing Data & Personalization Lead with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will leverage your leadership and technical skills to drive the MarTech Team in architecting, designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with cross-functional teams and business stakeholders to architect and implement business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementation.</span> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></p>
<h3><span style="font-size: 18pt;"><strong>Key Responsibilities:</strong></span></h3>
<p><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong><span data-contrast="auto">Digital Marketing & Targeting Architecture:</span></strong></span></span></p>
<ul>
<li style="font-size: 12pt;"><span style="font-size: 12pt;"><span data-contrast="auto">Design and implement a robust media marketing architecture for new and existing customers, encompassing</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;"><span data-contrast="auto">Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., website, email, social media, etc). </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
</ul>
<p><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong><span data-contrast="auto">Real-time Personalization:</span></strong></span></span></p>
<ul>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;"><span data-contrast="auto">Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,online and offline channels). </span> </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;">Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;">Partner with Data Engineering to design and integrate rules-based and machine learning-based personalization models. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
</ul>
<p><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong><span data-contrast="auto">Customer Data Platform (CDP) Development:</span></strong></span></span></p>
<ul>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;"><span data-contrast="auto">Design and implement a CDP strategy, including: </span> </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;">Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;">Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data. </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;">Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
</ul>
<p><span style="font-size: 12pt;"><strong><span data-contrast="auto"><span style="text-decoration: underline;">Prospect Data Store & Management:</span> </span></strong> </span></p>
<ul>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-size: 12pt;">Design and implement a robust prospect data store, including: </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-size: 12pt;">Data acquisition and enrichment strategies. </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-size: 12pt;">Data quality and hygiene processes. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-size: 12pt;">Data privacy and compliance considerations. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
</ul>
<p><span style="font-size: 12pt;"><strong><span data-contrast="auto"><span style="text-decoration: underline;">Cross-functional Collaboration:</span> </span></strong> </span></p>
<ul>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-size: 12pt;">Design and implement a scalable and robust MarTech Solution in collabroateion with the Site Engineering and Data Engineering teams </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-size: 12pt;">Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases </span></li>
<li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-size: 12pt;">Facilitate communication and knowledge sharing across all stakeholders. <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
</ul>
<p><span style="font-size: 12pt;"><strong><span data-contrast="auto">Technology Expertise: </span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></p>
<ul>
<li style="font-size: 12pt;" data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="2"><span style="font-size: 12pt;" data-contrast="auto">Deep understanding of MarTech stacks, such as Tealium, Google Cloud Platform, Kafka.</span></li>
<li style="font-size: 12pt;" data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="2"><span style="font-size: 12pt;">Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,). </span></li>
<li style="font-size: 12pt;" data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="2"><span style="font-size: 12pt;">Strong understanding of data integration, data warehousing, and data pipelines. </span></li>
<li style="font-size: 12pt;" data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="2"><span style="font-size: 12pt;">Proficiency in SQL and NoSQL databases.</span></li>
<li style="font-size: 12pt;" data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="2"><span style="font-size: 12pt;">Experience with cloud computing platforms (Google Cloud Platform).<span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
</ul>
<h3><span style="font-size: 18pt;"><strong>Compensation, Benefits, & Additional Details:</strong></span></h3>
<p><span style="font-size: 12pt;">At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. </span></p>
<ul>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Compensation: $130,000 - 160,000</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Discretionary Annual Bonus Eligibility: Up to 10%</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Medical, Dental, Vision, and 401K with a company match</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Dependent Care, FSA & HSA accounts</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Paid Parental & Bonding Leave</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Flexible PTO & office closure on all major holidays</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Monthly wellness & internet reimbursements</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Professional development including certification support & leadership coaching</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Mental Health resources</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">100% remote within the United States</span></li>
<li style="font-size: 12pt;"><span style="font-size: 12pt;">Must be able to work EST hours</span></li>
</ul>
<p><span style="font-size: 12pt;"><a href="https://www.health-ecommerce.com/employee-privacy-notice">Candidate Privacy Notice</a></span></p>
Perks & benefits
- 401k
- Unlimited Vacation
- Paid Time Off
- Pension Matching
- Equity Compensation
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