Marketing Demand Generation & Campaign Manager

Apera AI Inc

Mexico3mo ago

About the role

<div class="content-intro">We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and we’ve been recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the 2024 BC Tech “Company of the Year – Growth”, we are on a mission to redefine the future of AI-driven robotic vision systems.  Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.</div>Role Overview: We are looking for a Demand Generation & Campaign Manager to execute marketing campaigns that generate qualified leads and support sales pipeline growth. This role is responsible for operating the marketing engine, building campaigns in HubSpot, managing marketing automation, and ensuring leads are efficiently passed to the SDR team. The ideal candidate is highly organized, data-driven, and experienced in B2B demand generation and marketing automation. This role will involve periodic travel to the United States to collaborate closely with cross-functional teams and support key initiatives.  Key Responsibilities Campaign Execution  <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Build and manage marketing campaigns including: <ul> <li>Webinars</li> <li>Email campaigns</li> <li>Landing pages</li> <li>Digital content campaigns</li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Coordinate campaign launches across multiple channels</li> </ul> HubSpot Campaign Management <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Use HubSpot to manage: <ul> <li>Marketing emails</li> <li>Workflows</li> <li>Lead segmentation</li> <li>Campaign reporting</li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Maintain campaign tracking and performance dashboards</li> </ul> Lead Management <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Manage lead lifecycle from initial engagement to SDR qualification</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Coordinate lead handoff between marketing and SDR teams</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Maintain segmentation lists and target account databases</li> </ul> Account-Based Marketing <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Support targeted campaigns toward strategic companies and industries</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Work with marketing leadership to develop ABM initiatives</li> </ul> Marketing Analytics  <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Track campaign performance and conversion rates</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Analyze marketing funnel metrics</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Provide regular reports on campaign effectiveness</li> </ul> Qualifications  <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">3–6 years experience in demand generation or marketing automation</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Strong experience with HubSpot</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Experience running B2B marketing campaigns</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Strong analytical and organizational skills</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1">Experience working with sales teams and lead qualification processes</li> </ul> What Success Looks Like <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Campaigns consistently generate qualified leads</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Marketing leads convert effectively to SDR opportunities</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">HubSpot campaigns are executed efficiently and tracked accurately</li> </ul> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Marketing performance is clearly measured and optimized</li> </ul> What we offer!  Equity Participation  As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.  Competitive & Transparent Compensation  We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected salary range is MXN 600,000 – 710,000 annually.  The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.

Perks & benefits

Equity Compensation

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