Marketing Director

<h1>About Forthea</h1> <p>Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative execution to deliver measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.</p> <p>Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.</p> <h1>The Opportunity</h1> <p>We are looking for a <strong>Marketing Director</strong> who will own Forthea’s marketing strategy and pipeline generation engine. In short, you are responsible for generating a significant portion of the qualified opportunities that fuel the agency’s growth.</p> <p>You will build and execute multi-channel marketing programs across events, email, social media, content, and outbound that generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for larger-deal opportunities in our key verticals: multifamily, multi-location, and B2B. You will position Forthea as a category leader in performance marketing for these verticals and ensure our brand, thought leadership, and market presence create a consistent competitive advantage.</p> <p>This role works closely with our sales leadership and service delivery teams. The ideal candidate has <strong>proven experience marketing and growing a professional services firm or digital agency</strong> from a similar size and stage.</p> <h1>What Success Looks Like</h1> <p>In this role, you will be measured on your ability to deliver outcomes that directly impact revenue growth:</p> <ol> <li><strong>Pipeline Generation:</strong> Consistently deliver a growing volume of MQLs and SQLs that convert into qualified opportunities in our target verticals. Marketing-sourced pipeline should be a measurable, reliable contributor to new business revenue.</li> <li><strong>Market Positioning &amp; Brand Authority:</strong> Establish Forthea as the go-to performance marketing agency for multifamily, multi-location, and B2B brands. Our ICP should know who we are and what we stand for before our sales team ever reaches out.</li> <li><strong>Event-Driven Pipeline:</strong> Build an event strategy—hosted executive events, conference presence, speaking engagements, and webinars—that puts Forthea in rooms with decision-makers and consistently generates qualified leads.</li> <li><strong>Thought Leadership &amp; Content Engine:</strong> Develop a content program that positions Forthea’s leadership as experts in performance marketing. This includes original writing, case studies, industry POVs, and vertical-specific insights that build trust and drive inbound interest.</li> <li><strong>Funnel Efficiency &amp; Optimization:</strong> Own the marketing funnel end-to-end. Track, analyze, and optimize conversion rates from lead to MQL to SQL to opportunity.</li> </ol> <h1>Key Responsibilities</h1> <h2>Demand Generation &amp; Pipeline Growth</h2> <ul> <li>Own the strategy and execution of demand generation programs designed to drive MQLs and SQLs for larger-deal opportunities ($15K–40K+ MRR) in multifamily, multi-location, and B2B verticals</li> <li>Build and execute multi-channel campaigns across email, events, social media, outbound, and website; develop ABM programs for high-value target accounts in coordination with sales</li> <li>Own marketing automation and CRM execution within HubSpot, including lead scoring, segmentation, nurture sequences, and attribution reporting; track and optimize marketing-sourced pipeline and revenue contribution</li> </ul> <h2>Market Positioning &amp; Brand</h2> <ul> <li>Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing</li> <li>Own Forthea’s brand narrative, messaging framework, and value proposition; monitor competitive landscape and translate insights into positioning adjustments</li> </ul> <h2>Strategic Partnerships &amp; Alliances</h2> <ul> <li>Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea’s reach and generate referral pipeline</li> <li>Build co-marketing programs with partners—joint webinars, co-authored content, shared events—and cultivate relationships with vertical-specific industry associations</li> <li>Track partnership-sourced pipeline and ROI to prioritize the highest-value relationships</li> </ul> <h2>Events &amp; Executive Engagement</h2> <ul> <li>Plan and execute a strategic event calendar including hosted executive events, industry conferences, speaking engagements, and webinars; manage promotion, audience targeting, and registration workflows</li> <li>Own event follow-up and lead conversion processes; evaluate ROI and optimize the portfolio based on lead quality and pipeline contribution</li> <li>Represent Forthea at industry events and build relationships with prospects, partners, and industry leaders</li> </ul> <h2>Content &amp; Thought Leadership</h2> <ul> <li>Personally write and produce high-quality thought leadership content including articles, case studies, industry POVs, email campaigns, and presentations</li> <li>Translate internal expertise into vertical-specific, market-facing content that drives inbound interest and builds credibility with enterprise buyers</li> <li>Manage content distribution across email, social media, and digital channels to maximize reach and lead generation</li> </ul> <h2>Social Media &amp; Digital Presence</h2> <ul> <li>Own Forthea’s social media strategy across LinkedIn and other relevant platforms, with a focus on thought leadership, brand visibility, and lead generation</li> <li>Develop social selling enablement content that supports the sales team’s outbound efforts; track performance and optimize based on engagement and pipeline contribution</li> </ul> <h2>RFP &amp; Sales Enablement</h2> <ul> <li>Lead the development of RFP responses that are compelling, strategically differentiated, and tailored to the prospect’s vertical and business challenges</li> <li>Build and maintain a library of proposal content, case studies, competitive positioning materials, and reusable components that accelerate response time</li> <li>Develop sales enablement materials—pitch decks, one-pagers, battlecards—and ensure marketing content is aligned with active sales opportunities</li> </ul> <h1>Who You Are</h1> <p><strong>Proven Agency Marketer:</strong> You have direct experience marketing a professional services firm or digital agency and have contributed to meaningful revenue growth. You understand the unique dynamics of selling expertise—long sales cycles, relationship-driven buying, and the importance of credibility and positioning.</p> <p><strong>Exceptional Writer:</strong> You are a strong, clear, and persuasive writer who can personally produce compelling thought leadership, case studies, and campaign content. You don’t just manage content—you create it.</p> <p><strong>Commercially Minded &amp; Results-Driven:</strong> You think in terms of pipeline, revenue, and deal quality—not just marketing metrics. You set ambitious targets, track progress rigorously, and hold yourself accountable to business results.</p> <p><strong>Relationship Builder:</strong> You build trust quickly, represent the brand with confidence at events and in industry circles, and collaborate effectively across teams.</p> <p><strong>Strategic &amp; Hands-On:</strong> You can set the vision and build the plan, but you’re equally comfortable executing in HubSpot, writing an email sequence, or building a landing page. You thrive with autonomy and don’t need perfect conditions to move fast. At our size and stage, this role requires both.</p> <h1>Qualifications</h1> <h2>Required</h2> <ul> <li>10–15+ years of marketing experience, with significant focus on demand generation and pipeline growth in a B2B or professional services environment</li> <li>Direct experience marketing a digital agency, marketing agency, or professional services firm—ideally from a similar size and growth stage</li> <li>Proven track record of generating MQLs and SQLs that convert into qualified pipeline and closed revenue</li> <li>Hands-on expertise with marketing automation platforms (HubSpot strongly preferred), CRM systems, and outbound tools (e.g., Seamless, Apollo)</li> <li>Strong experience planning and executing events—hosted, conferences, and virtual—that produce measurable pipeline results</li> <li>Excellent writing skills with demonstrated ability to produce thought leadership, case studies, and campaign content</li> <li>Experience developing RFP responses and sales enablement materials for a professional services or agency environment</li> <li>Strong analytical skills with the ability to build reporting, interpret performance data, and optimize programs based on results</li> </ul> <h2>Preferred</h2> <ul> <li>Experience marketing within or to multifamily, multi-location, or real estate verticals</li> <li>Familiarity with performance marketing services (PPC, SEO, analytics) and the ability to translate technical capabilities into compelling market messaging</li> <li>Experience with account-based marketing strategies and building strategic partnerships or co-marketing alliances</li> <li>Background in or exposure to agency operations, service delivery, or business development</li> <li>Experience supporting or contributing to a company’s growth from roughly $10–15M to $40M+ in revenue</li> </ul> <h1>Compensation &amp; Benefits</h1> <p>Competitive base salary commensurate with experience, plus performance-based incentives tied to pipeline and revenue outcomes. Forthea offers a comprehensive benefits package including health insurance, paid time off, professional development support, and a hybrid work environment based in Houston, TX.</p>