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Marketing Director
Responsiv
ChicagoHybrid5mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
- Define and enforce a high bar for brand, voice, and visual identity, ensuring Responsiv feels both modern and enterprise-grade
- Define what “great” looks like for an enterprise-grade AI company in a highly regulated space—and make it real.
- Own the voice, visual identity, and standards for how we present ourselves to customers, partners, and investors.
- Make the website a critical sales asset.
- Position Responsiv credibly in a fast-moving, competitive AI market
- Know how to balance ambition, differentiation, trust, and buyer skepticism
- You use AI personally to operate at exceptional speed, quality, and leverage.
- Build earned media and industry visibility
- Develop relationships with press, analysts, and relevant market influences.
- Create market moments around launches, research, customers, and regulatory developments
- Position Responsiv as a serious authority in Regulatory Change Management
- Identify the 8–12 highest-leverage campaigns, events, or activations each year
- Run hosted events, webinars, conferences, briefings, and executive programs
- Publish original research, benchmarks, and thought leadership
- Collaborate with our partners to build joint campaigns
- Give sales timely, credible reasons to engage target accounts
- You will have a goal (MQLs/Opportunities Generated) that you will focus on delivering
- This isn't done through tactical demand generation, but the culmination of your strategic campaigns
- Turn complex product value into clear, compelling narratives for legal, compliance, and regulatory leaders.
- Own positioning, ICP definitions, and core messaging across the funnel—from first touch to late-stage deals.
- Partner deeply with product and sales to ensure what we say matches what we ship and what customers need.
- 7+ years in B2B marketing, product marketing, demand generation, or enterprise software marketing
- Strong brand judgment and enterprise messaging instincts
- Comfortable operating both strategically and hands-on in an early-stage company
- Bonus: Experience marketing to legal, compliance, regulatory, risk, financial services, healthcare, insurance, or other regulated buyers
- Advocate like you're right. Listen like you're wrong. We communicate ideas with both passion and humility. We are all responsible for innovation and believe that ideas can come from anyone.
- Practice extreme ownership: With ownership comes accountability. Deliver on your commitments and take individual responsibility for the team’s successes and failures.
- Measure success: Having clarity on what success looks like is critical to its achievement. Make sure the measurements are meaningful. ·
- Make an impact: Iterate quickly. Speed over Perfection. Results over Activity.
- Do more with less: We value efficiency and resourcefulness. Quality is not dictated by the quantity of resources, but how effectively they are used.
- Celebrate the wins. Acknowledge the losses. Both are important signals to help us steer the ship. Give meaning to the hard work by recognizing the moments, milestones, stories and people in our joint success.
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