Marketing Director, China

<p><strong><span style="font-family: arial, sans-serif;">Your mission</span></strong></p> <p><strong><span style="font-family: arial, sans-serif;">Integrated Brand &amp; Product Campaigns</span></strong></p> <ul> <li><span style="font-family: arial, sans-serif;">Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution.</span></li> <li><span style="font-family: arial, sans-serif;">Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers.</span></li> </ul> <p><strong><span style="font-family: arial, sans-serif;">Marketing Strategy &amp; Excellence</span></strong></p> <ul> <li><span style="font-family: arial, sans-serif;">Leverage global best practices and local market insights to continuously elevate marketing excellence.</span></li> <li><span style="font-family: arial, sans-serif;">Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts.</span></li> <li><span style="font-family: arial, sans-serif;">Ensure strong, consistent brand storytelling across all consumer touchpoints.</span></li> </ul> <p><strong><span style="font-family: arial, sans-serif;">Business &amp; Data-Driven Leadership</span></strong></p> <ul> <li><span style="font-family: arial, sans-serif;">Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions.</span></li> <li><span style="font-family: arial, sans-serif;">Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity.</span></li> <li><span style="font-family: arial, sans-serif;">Balance short-term commercial impact with long-term brand building.</span></li> </ul> <p><strong><span style="font-family: arial, sans-serif;">Leadership &amp; Cross-Functional Collaboration</span></strong></p> <ul> <li><span style="font-family: arial, sans-serif;">Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth.</span></li> <li><span style="font-family: arial, sans-serif;">Manage marketing budgets and ensure effective allocation to maximize brand and business impact.</span></li> <li><span style="font-family: arial, sans-serif;">Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies.</span></li> <li><span style="font-family: arial, sans-serif;">Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes.</span></li> <li><span style="font-family: arial, sans-serif;">Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives.</span></li> </ul> <div><span style="font-family: arial, sans-serif;"><strong>Your Story</strong><br></span> <ul> <li><span style="font-family: arial, sans-serif;">Over 20 years of experience in marketing and communications. Proven track record&nbsp;in sportswear, footwear, apparel, or FMCG industries.</span></li> <li><span style="font-family: arial, sans-serif;">Strong strategic thinking combined with hands-on execution capability.</span></li> <li><span style="font-family: arial, sans-serif;">Demonstrated success leading large-scale brand and product campaigns across multiple channels.</span></li> <li><span style="font-family: arial, sans-serif;">Experience managing sizable teams (over 30)&nbsp;in a fast-paced environment.</span></li> <li><span style="font-family: arial, sans-serif;">Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing.</span></li> <li><span style="font-family: arial, sans-serif;">Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth.</span></li> <li><span style="font-family: arial, sans-serif;">Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives.</span></li> <li><span style="font-family: arial, sans-serif;">Ability to operate effectively in a global organization with strong cross-market collaboration.</span></li> </ul> </div> <p><strong>What We Offer<br><br></strong>On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.<br><br>On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.</p>