Sr. Marketing Manager

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and we’ve been recognized with the 2025 Frost &amp; Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the 2024 BC Tech “Company of the Year – Growth”, we are on a mission to redefine the future of AI-driven robotic vision systems.&nbsp; Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.</span></p></div><p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Role Overview</strong></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales &amp; Marketing.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.</span></p> <p><span style="text-decoration: underline; font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Key Responsibilities</strong></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Marketing Strategy</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Define and maintain Apera’s Ideal Customer Profiles (ICP)&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Identify priority industries and automation opportunities&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Develop the overall marketing strategy aligned with sales goals&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Build and manage the marketing campaign roadmap&nbsp;</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Market Intelligence &amp; Ecosystem Mapping</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Map industry ecosystems including:&nbsp;</span> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">OEM manufacturers&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Tier suppliers&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">System integrators&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Line builders&nbsp;</span></li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Track key industry developments such as:&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Automotive model launches&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Factory expansions&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Automation investment trends&nbsp;</span></li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Identify where automation projects are likely to occur&nbsp;</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Brand Awareness &amp; Industry Presence</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Increase Apera’s visibility within the robotics and automation ecosystem&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Grow Apera’s LinkedIn presence and thought leadership&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Coordinate participation in:&nbsp;</span> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Robotics conferences&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Automation trade shows&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Industry events&nbsp;</span></li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Develop industry-relevant marketing content&nbsp;</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Sales Alignment</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Work closely with Sales and SDR teams to align marketing initiatives with pipeline goals</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Support account-based marketing campaigns targeting strategic accounts</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Ensure marketing activities generate qualified automation opportunities</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Performance &amp; Analytics</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Monitor campaign performance using HubSpot&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Track marketing contribution to pipeline and revenue&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Continuously optimize marketing programs&nbsp;</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Qualifications</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">7+ years of marketing experience in industrial technology, robotics, or automation&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Strong understanding of B2B marketing and demand generation&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience working with technical products and engineering audiences&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Familiarity with account-based marketing and industrial ecosystems&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Strong analytical and strategic thinking skills&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience using HubSpot or similar CRM platforms&nbsp;</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>What Success Looks Like</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Apera becomes increasingly visible within the automation ecosystem&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Marketing consistently generates qualified leads for SDRs&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Strong campaigns drive engagement with target industries&nbsp;</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Marketing contributes directly to pipeline growth&nbsp;</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>What we offer!&nbsp;</strong></span></p> <p><strong><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Equity Participation&nbsp;</span></strong><br><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.&nbsp;</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Competitive &amp; Transparent Compensation</strong></span><br><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected on target earning range is MXN $1,100,000 – $1,500,000 annually, inclusive of base salary and commission.&nbsp;</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Total compensation may be structured as a combination of base salary and performance-based bonus, with the overall earnings falling within this range and aligned to the achievement of defined marketing and pipeline generation targets.&nbsp;</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.&nbsp;</span></p>