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- Employment
- Permanent Full Time
- Seniority
- Senior
About the role
What You'll Be Doing:
- Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
- Scale regionally — Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity
- Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including teams, league, and media partners
- Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition
- Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
- Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
- Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights
What You'll Bring:
- 5+ years of experience in integrated growth marketing, ideally within sports, media, entertainment, or subscription-based businesses
- Proven track record managing budgets and holistic integrated marketing programs
- Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms
- Strong analytical mindset — comfortable interpreting performance data and translating insight into action
- Experience driving measurable results across acquisition, engagement, and lifecycle marketing
- Background in a fast-paced, subscription-led, content, or entertainment business
- Excellent cross-functional communication and stakeholder management skills, including direct reports and external agency partners
- Passion for sport — you don't need to be a hockey or basketball expert on day one, but genuine enthusiasm for the world of sport matters here
Benefits
Perks & benefits
- 401k
- Paid Time Off
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