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Marketing Manager

FundApps
Londonยฃ65kโ€“75kHybrid2mo ago
Employment
Full-time

About the role

What You'll Be Working On

  • Plan and execute marketing campaigns that drive engagement and generate pipeline across regions 
  • Own delivery of industry events, roundtables, webinars and integrated follow-up plans 
  • Support account-based marketing initiatives aligned to priority accounts and target segments
  • Partner with Sales and CS teams to align activity to target accounts, pipeline goals, and revenue priorities
  • Build structured post-campaign/event follow-up processes with Sales/CS to maximise conversion 
  • Track performance across campaigns and events, optimising based on pipeline impact, ROI, and learnings. 
  • Develop and maintain sales enablement assets (pitch decks, one-pagers, competitive battle cards, FAQs, objection-handling guides).  
  • Collaborate with the partnership team to develop and execute joint marketing initiatives. 
  • Repurpose content for demand gen and enablement 
  • Support digital amplification through SEO initiatives and social content that promotes campaigns, events, and announcements. 
  • Contribute to content creation (blogs, thought leadership, campaign assets)

What You'll Bring To The Team

  • 4-5 years of experience in B2B marketing, ideally within SaaS or Fintech.
  • Proven experience delivering events, campaigns, and field marketing programmes end-to-end.
  • Good understanding of pipeline generation and experience aligning marketing activity with sales goals. 
  • Demonstrable ability to collaborate effectively with Sales, Presales and Client Success teams.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.

A Few Things To Know Before You Apply

Perks & benefits

  • Medical Insurance
  • Paid Time Off
  • Learning Budget

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